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Lunar buys control stake in Yeehoo
By Lu Nengneng |
February 23, 2012, Thursday
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Print Edition
Print Edition
PRIVATE equity firm Lunar Capital Management yesterday said it has acquired an as-yet unspecified but controlling stake in domestic baby-related products maker Yeehoo for US$100 million, which will help it further tap China's consumption boom.
Founded in 1995, Yeehoo offers a range of more than 4,000 products targeting infants, and has survived the fierce competition in a fast-growing market.
According to a research by consulting firm China Venture, the sales of child-related products in China have been growing at annual pace of 22 percent and may hit 306.1 billion yuan (US$ 48.6 billion) in 2013. Lunar will help Yeehoo expand via two acquisitions and an overseas partnership, and extend its presence from 150 to 300 Chinese cities in the foreseeable future.
Founded in 1995, Yeehoo offers a range of more than 4,000 products targeting infants, and has survived the fierce competition in a fast-growing market.
According to a research by consulting firm China Venture, the sales of child-related products in China have been growing at annual pace of 22 percent and may hit 306.1 billion yuan (US$ 48.6 billion) in 2013. Lunar will help Yeehoo expand via two acquisitions and an overseas partnership, and extend its presence from 150 to 300 Chinese cities in the foreseeable future.
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