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Nike aims to increase revenue by 40%
By Sarah Skidmore |
May 7, 2010, Friday
|
Print Edition
Print Edition
NIKE Inc is aiming to increase its revenue 40 percent in five years.
The athletic footwear giant said on Wednesday that it will drive this growth with heavier emphasis on its array of brands and its presence in international markets.
Nike expects to increase its revenue to US$27 billion and cash flow to US$12 billion by 2015. Its revenue was US$19.3 billion in its last fiscal year.
One key to growth is reaching new consumers in China, India, Brazil and other countries where the middle class is growing. But the company also plans to rely on its other brands, including Converse and Umbro, to boost revenue.
These hold large growth potential because they aren't as well known abroad. And the parent company doesn't own rights to some of them in some countries.
For example, it is assuming control of Converse in China this year and has full control of Umbro only in the UK.
The athletic footwear giant said on Wednesday that it will drive this growth with heavier emphasis on its array of brands and its presence in international markets.
Nike expects to increase its revenue to US$27 billion and cash flow to US$12 billion by 2015. Its revenue was US$19.3 billion in its last fiscal year.
One key to growth is reaching new consumers in China, India, Brazil and other countries where the middle class is growing. But the company also plans to rely on its other brands, including Converse and Umbro, to boost revenue.
These hold large growth potential because they aren't as well known abroad. And the parent company doesn't own rights to some of them in some countries.
For example, it is assuming control of Converse in China this year and has full control of Umbro only in the UK.
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