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December 18, 2009

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Home » Business » Manufacturing

Shiseido targets pharmacies

SHISEIDO, Japan's largest cosmetics company, plans to kick off a new dermocosmetics line in China's pharmacies to tap this market segment which has grown by double digits on average in the past decade.

The owner of Aupres, Pure&Mild and Aqua Label will add the DQ (Dermal Quotient) brand to its product family by March 2010 and sell the beauty products through 600 pharmacies in Shanghai, Beijing, Guangzhou as well as other major cities next year.

"Shiseido aims for pharmacies in China to become our third major sales channel apart from department stores and some 4,500 special outlets due to its huge market potential," President Shinzo Maeda said yesterday.

Medicinal beauty and skin-care products account for less than 10 percent of China's 100 billion yuan (US$14.7 billion) cosmetics market, compared with 60 percent in the West. But the market in China has grown by 18 percent in sales on average annually in the past decade.


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