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Unilever plans new brands and products for China
By Ding Yining |
September 14, 2012, Friday
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Online Edition
Online Edition
CONSUMER goods maker Unilever said it will continue to introduce new brands and products to China to boost sales as the company is relying on emerging markets to deliver growth.
Unilever said today it will put into use a new laundry powder plant in Meishan in Sichuan Province at the end of next year to satisfy the rising domestic demand.
"We've seen the new brands we introduced to China in the past several years doing very well and we'll continue to do so in the future," president for Unilever North Asia Alan Jope said in an interview today, without elaborating on the category and timetable for new product launches.
Commenting on the rising labor and raw material costs, he said that the investment in the new manufacturing facility is to allow the company to stay close to the local consumer market instead of serving export demand.
The overall Chinese consumer products market is growing at 8 to 10 percent each year, and Jope said that his company is expected to growth considerably ahead of that.
Global chief executive officer of Unilever Paul Polman added that currently 60 percent of its sales are coming from emerging markets and they are contributing 80 percent of revenue growth.
Unilever said today it will put into use a new laundry powder plant in Meishan in Sichuan Province at the end of next year to satisfy the rising domestic demand.
"We've seen the new brands we introduced to China in the past several years doing very well and we'll continue to do so in the future," president for Unilever North Asia Alan Jope said in an interview today, without elaborating on the category and timetable for new product launches.
Commenting on the rising labor and raw material costs, he said that the investment in the new manufacturing facility is to allow the company to stay close to the local consumer market instead of serving export demand.
The overall Chinese consumer products market is growing at 8 to 10 percent each year, and Jope said that his company is expected to growth considerably ahead of that.
Global chief executive officer of Unilever Paul Polman added that currently 60 percent of its sales are coming from emerging markets and they are contributing 80 percent of revenue growth.
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