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13.4% rise estimated in China advertising spending
By Ding Yining |
September 6, 2012, Thursday
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Online Edition
Online Edition
CHINA'S advertising spending across all media categories will grow 13.4 percent this year, slightly lower from last year's 14.9 percent with television taking the lion's share of 53 percent, according to a latest industry report.
Overall advertising expenditure will reach 395 billion yuan (US$62.5 billion) this year, according to a report released today by media investment management firm GroupM China.
Newspaper will be the only category to see a drop in advertising revenue, falling 1 percent to 45.7 billion yuan this year, due to competition from digital media as people turn to smartphones and tablet computers for reading and entertainment.
GroupM's figures have taken into account discount rates across all sectors.
It also predicted a 11.6 percent increase in advertising revenue next year with spending on TV commercials growing 6.5 percent to 210 billion yuan.
Internet will remain the fastest growing category with advertising revenue going up 55 percent this year, compared with 57.6 percent in 2011, as China's Internet users kept increasing. Last year, it replaced newspapers as the second largest medium by revenue.
Overall advertising expenditure will reach 395 billion yuan (US$62.5 billion) this year, according to a report released today by media investment management firm GroupM China.
Newspaper will be the only category to see a drop in advertising revenue, falling 1 percent to 45.7 billion yuan this year, due to competition from digital media as people turn to smartphones and tablet computers for reading and entertainment.
GroupM's figures have taken into account discount rates across all sectors.
It also predicted a 11.6 percent increase in advertising revenue next year with spending on TV commercials growing 6.5 percent to 210 billion yuan.
Internet will remain the fastest growing category with advertising revenue going up 55 percent this year, compared with 57.6 percent in 2011, as China's Internet users kept increasing. Last year, it replaced newspapers as the second largest medium by revenue.
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