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Ad spending in China to see slower growth
By Ding Yining |
September 7, 2012, Friday
|
Print Edition
Print Edition
China's overall advertising spending is estimated to grow 13.4 percent this year, slightly lower than last year's 14.9 percent increase, according to a latest industry report.
The Internet will remain the fastest growing category while newspapers will be the only segment to decline, according to the "This Year, Next Year" report released yesterday by media investment management firm GroupM China.
Advertisers are expected to spend 395 billion yuan (US$62.5 billion) this year, GroupM said. The firm also estimates an 11.6 percent annual increase in total advertising revenue next year.
Television will retain a 53 percent market share, the report said, adding that spending on TV will grow 6.5 percent to 210 billion yuan.
China's huge online population will ensure the Internet continue as the fastest-growing category at a 54.7 percent pace this year after surging 57.6 percent in 2011.
''Technology is changing the lifestyle and media habits of consumers, requiring more creative ideas from marketers and cross-media cooperation," Eve Lo, GroupM China's chief knowledge officer, said.
The Internet will remain the fastest growing category while newspapers will be the only segment to decline, according to the "This Year, Next Year" report released yesterday by media investment management firm GroupM China.
Advertisers are expected to spend 395 billion yuan (US$62.5 billion) this year, GroupM said. The firm also estimates an 11.6 percent annual increase in total advertising revenue next year.
Television will retain a 53 percent market share, the report said, adding that spending on TV will grow 6.5 percent to 210 billion yuan.
China's huge online population will ensure the Internet continue as the fastest-growing category at a 54.7 percent pace this year after surging 57.6 percent in 2011.
''Technology is changing the lifestyle and media habits of consumers, requiring more creative ideas from marketers and cross-media cooperation," Eve Lo, GroupM China's chief knowledge officer, said.
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