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Ad spending keeps rolling
By Ding Yining |
October 15, 2012, Monday
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Online Edition
Online Edition
GLOBAL advertising spending is estimated to grow 4.6 percent next year with Internet advertising to grow significantly above average, a latest industry report showed.
Advertising expenditure will grow to an estimated US$524.7 billion in 2013 and Internet spending will jump 15.1 percent, said ZenithOptimedia, the media buying company under Publicis Groupe.
China will remain the third largest advertising market, catching up with the United States and Japan. The market will add US$11 million between 2011 and 2014, the second fastest growth after the US.
Worldwide, television is set to remain the largest advertising spending category with around 40.4 percent market share by 2013, and the Internet may overtake newspapers to become the second biggest sector with US$101.8, or 19.6 percent of overall spending.
ZenithOptimedia projects advertising spending annual growth rate will steadily climb to 5.2 percent in 2014 after falling to 3.8 percent of growth in 2011 and 2012 from adding 7.8 percent in 2010.
By 2014, developing countries will increase their share of advertising expenditure from 33 percent to 36.2 percent.
Advertising expenditure will grow to an estimated US$524.7 billion in 2013 and Internet spending will jump 15.1 percent, said ZenithOptimedia, the media buying company under Publicis Groupe.
China will remain the third largest advertising market, catching up with the United States and Japan. The market will add US$11 million between 2011 and 2014, the second fastest growth after the US.
Worldwide, television is set to remain the largest advertising spending category with around 40.4 percent market share by 2013, and the Internet may overtake newspapers to become the second biggest sector with US$101.8, or 19.6 percent of overall spending.
ZenithOptimedia projects advertising spending annual growth rate will steadily climb to 5.2 percent in 2014 after falling to 3.8 percent of growth in 2011 and 2012 from adding 7.8 percent in 2010.
By 2014, developing countries will increase their share of advertising expenditure from 33 percent to 36.2 percent.
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