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CBN signs TV program deal
By Ding Yining |
February 8, 2010, Monday
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Online Edition
Online Edition
NINGXIA TV today launched a new version of its satellite TV in collaboration with China Business Network Co to expand its portfolio in business and finance news.
Radio and Television Shanghai has signed a five-year deal with Ningxia TV to allow CBN to provide the new Ningxia Satellite with around 17 hours of live programs a week.
CBN is the wholly owned subsidy of Radio and Television Shanghai, which specializes in business and financial information.
It is expecting to enhance market influence as Ningxia TV provides a larger platform and covers more viewers at a national level, while only viewers from the Yangtze Delta region can see CBN TV.
CBN will also take over Ningxia Satellite TV's advertising management rights by paying around 100 million yuan (US$14.64 million) a year, according to general manager Qin Shuo.
Radio and Television Shanghai has signed a five-year deal with Ningxia TV to allow CBN to provide the new Ningxia Satellite with around 17 hours of live programs a week.
CBN is the wholly owned subsidy of Radio and Television Shanghai, which specializes in business and financial information.
It is expecting to enhance market influence as Ningxia TV provides a larger platform and covers more viewers at a national level, while only viewers from the Yangtze Delta region can see CBN TV.
CBN will also take over Ningxia Satellite TV's advertising management rights by paying around 100 million yuan (US$14.64 million) a year, according to general manager Qin Shuo.
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