China ad spending up 2.5% in Oct, traditional media down 4.4%

By Ding Yining | December 3, 2014, Wednesday |

Online Edition

CHINA’S advertising expenditure in October added 2.5 percent year on year with traditional media still suffering a 4.4 percent drop from the same period a year ago, a latest study shows.

Television advertising expenditure dropped 11 percent from a year ago, the biggest drop since the beginning of this year, while spending at provincial TV stations rose 2 percent, due to sharp cuts in advertising slots, especially on China Central Television Station’s channels, market research firm CTR China said in its monthly advertising monitoring report.

Newspapers’ advertising slots went down 22 percent from a year ago, and as a result, ad expenditure dropped 20 percent annually.

Advertising spending at cinemas and theaters became the fastest growing sector, doubling the expenditure size from a year ago after automobile, telecommunications and leisure and entertainment businesses contributed the majority of spending.

Outdoor billboards’ advertising income went up 14 percent, boosted by strong spending from the construction businesses and real estate companies.

Overall, food and beverages, pharmaceuticals, personal care and beauty produce remained the top categories for advertising spending across all media sectors.

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China ad spending up 2.5% in Oct, traditional media down 4.4%

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