Digital content profits
By Wang Yanlin |
March 30, 2010, Tuesday
|
Print Edition
Print Edition
THE next big opportunity in China's rapidly developing lucrative digital media industry is to help users find the digital content they need and to make it more interactive, experts said at a forum in Shanghai yesterday.
The industry includes manufacturing and distribution of online gaming, animation, digital audio and video and electronic advertising.
"The content is important. But when content is exploding, the users need help to find what they need, and it is where the profit will come from," said Rachel Dixon, a senior executive at Viocorp, an Australian Internet broadcasting firm, at the Digital Media Entrepreneurship@KIC (Knowledge and Innovation Community), an industry workshop attended by several influential digital media experts.
Chinese users of digital media, or people consuming digital contents via computer, mobile phone or television, are expected to double to 1.2 billion by 2015, and the industry's output may triple to 1.8 trillion yuan (US$263.5 billion) by then, according to industry sources.
Two chief executives of US-based firms attending the forum said they are banking on investing in China despite Google's decision to exit the Chinese mainland market.
"Personally I am sad about Google's decision... It is a result of two different philosophies," said David Ultan, general manager of San Francisco-based Obscura Digital Inc, whose technology will be showcased in the United Nations pavilion at the Shanghai World Expo.
Asked about whether Google's move may have influenced his potential plan to invest in China, Ultan gave a resolute "No." His view was shared by Robert May, CEO of Ring World Networks LLC.
The industry includes manufacturing and distribution of online gaming, animation, digital audio and video and electronic advertising.
"The content is important. But when content is exploding, the users need help to find what they need, and it is where the profit will come from," said Rachel Dixon, a senior executive at Viocorp, an Australian Internet broadcasting firm, at the Digital Media Entrepreneurship@KIC (Knowledge and Innovation Community), an industry workshop attended by several influential digital media experts.
Chinese users of digital media, or people consuming digital contents via computer, mobile phone or television, are expected to double to 1.2 billion by 2015, and the industry's output may triple to 1.8 trillion yuan (US$263.5 billion) by then, according to industry sources.
Two chief executives of US-based firms attending the forum said they are banking on investing in China despite Google's decision to exit the Chinese mainland market.
"Personally I am sad about Google's decision... It is a result of two different philosophies," said David Ultan, general manager of San Francisco-based Obscura Digital Inc, whose technology will be showcased in the United Nations pavilion at the Shanghai World Expo.
Asked about whether Google's move may have influenced his potential plan to invest in China, Ultan gave a resolute "No." His view was shared by Robert May, CEO of Ring World Networks LLC.
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