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Disney secures film distribution deal
Source: Agencies |
February 24, 2012, Friday
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Print Edition
Print Edition
BEAUTY and the Beast is heading to China. YOU On Demand, a major distributor of pay-per-view content in China, yesterday said it has signed a deal with Disney Media Distribution to distribute films in the country.
Many Disney films will be available through its pay-per-view and subscription video services offered through an arrangement with state-run CCTV's Channel 6.
China has limited the number and types of foreign films imported, but the market is heating up. During a visit to the United States by Vice President Xi Jinping last week, the two countries agreed to open the Chinese market wider to American films.
Also last week, DreamWorks Animation SKG Inc unveiled plans to set up a US$330 million joint venture in Shanghai to make Chinese animated and live action films.
Disney, which is building a theme park in Shanghai, has also licensed to Chinese online video firm Tudou Holdings Ltd the right to show films and shows such as "Cars 2" and "Revenge" to online customers on demand for a fee.
Many Disney films will be available through its pay-per-view and subscription video services offered through an arrangement with state-run CCTV's Channel 6.
China has limited the number and types of foreign films imported, but the market is heating up. During a visit to the United States by Vice President Xi Jinping last week, the two countries agreed to open the Chinese market wider to American films.
Also last week, DreamWorks Animation SKG Inc unveiled plans to set up a US$330 million joint venture in Shanghai to make Chinese animated and live action films.
Disney, which is building a theme park in Shanghai, has also licensed to Chinese online video firm Tudou Holdings Ltd the right to show films and shows such as "Cars 2" and "Revenge" to online customers on demand for a fee.
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