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Disney teams with SMG to make Chinese-themed movies
Online Edition
US-based Walt Disney Studios is teaming up with Shanghai Media Group Pictures to make animated movies with Chinese themes.
Under the multi-year partnership agreement, Walt Disney's action, adventure, and fantasy writers will cooperate with Chinese writers and filmmakers to make movies blending hallmark Disney features with Chinese culture, Walt Disney said in a statement today.
The films will be produced in China but target an international audience, the statement said.
“For over 90 years Disney has built a rich legacy of entertaining families with high-quality storytelling and compelling characters,” said Alan Bergman, president of Walt Disney Studios. “Disney's collaboration with SMG adds an exciting chapter of new stories for the next generation of global Disney fans.”
Su Xiao, CEO of SMG Pictures, said the company's strength in media coverage and understanding of the Chinese market will add to Disney's storytelling in attracting more movie-goers in China and the world.
In 2012, Disney joined with the Ministry of Culture's China Animation Group to be a founding partner of the National Chinese Animation Creative Research and Development Project. The initiative, now in its third year, aims to advance China's animation industry and train local talent and promote the development of Chinese content and franchises.
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