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May 30, 2012

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Focus hikes prices

FOCUS Media, a Shanghai-based digital advertising network operator, will raise prices by 10 percent in first-tier cities in the second half of this year as it taps the strong demand from consumer goods and e-commerce advertisers.

The firm saw a rebound in advertising income in the second quarter as April and May are considered the peak season, CEO Jason Jiang said yesterday. He is confident of achieving the target of 20-25 percent annual sales increase for 2012.



 

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