NYT to charge for accessing articles on Net
By Jennifer Saba |
March 19, 2011, Saturday
|
Print Edition
Print Edition
THE New York Times will start charging for full access to its articles on phones, tablet computers and the Internet, in a bold plan that risks alienating readers of its popular news website.
Readers who do not subscribe to New York Times Co's namesake newspaper will be able to read 20 articles per month on the website for free, but will have to pay to read more, the New York company said on Thursday.
Subscribers to the print edition will have full, free access to the website, NYTimes.com.
The newspaper launched the pay model in Canada on Thursday and plans to roll it out in the United States and globally on March 28.
The pay model is a big test for large-circulation general interest newspapers, which have struggled to retain readers and advertisers as more and more people get their news from the Internet.
The New York Times' strategy is similar to that of Pearson Plc's Financial Times, which has had some success charging high-end business readers for online access.
The new pay model allows casual readers to access the New York Times, unlike some other pay strategies such as News Corp's experiment with the Times of London.
The British paper bars anyone who does not pay from reading its website, which has resulted in a 90 percent plunge in visitors.
It will charge US$15 per month, or four weeks, for unlimited access to NYTimes.com and a smartphone application; US$20 per month for online access and an Apple Inc iPad app; and US$35 per month for online, smartphone and an iPad app.
Readers who do not subscribe to New York Times Co's namesake newspaper will be able to read 20 articles per month on the website for free, but will have to pay to read more, the New York company said on Thursday.
Subscribers to the print edition will have full, free access to the website, NYTimes.com.
The newspaper launched the pay model in Canada on Thursday and plans to roll it out in the United States and globally on March 28.
The pay model is a big test for large-circulation general interest newspapers, which have struggled to retain readers and advertisers as more and more people get their news from the Internet.
The New York Times' strategy is similar to that of Pearson Plc's Financial Times, which has had some success charging high-end business readers for online access.
The new pay model allows casual readers to access the New York Times, unlike some other pay strategies such as News Corp's experiment with the Times of London.
The British paper bars anyone who does not pay from reading its website, which has resulted in a 90 percent plunge in visitors.
It will charge US$15 per month, or four weeks, for unlimited access to NYTimes.com and a smartphone application; US$20 per month for online access and an Apple Inc iPad app; and US$35 per month for online, smartphone and an iPad app.
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