Ningxia deal means more for viewers
By Ding Yining |
February 9, 2010, Tuesday
|
Print Edition
Print Edition
NINGXIA TV yesterday launched a new version of its satellite TV in collaboration with China Business Network Co to expand its portfolio in business and finance news.
Radio and Television Shanghai has signed a five-year deal with Ningxia TV to allow CBN to provide the new Ningxia Satellite with around 17 hours of live TV programs.
CBN is the wholly owned subsidiary of Radio and Television Shanghai which specializes in business and financial information.
It is expecting to enhance market influence as Ningxia TV provides a larger platform and covers more viewers nationally, while only viewers from the Yangtze Delta region have access to the CBN TV channel.
CBN will also take over Ningxia Satellite TV's advertising management rights for around 100 million yuan (US$14.6 million) a year.
In late October, Shanghai's largest media conglomerate split its operations into two parts.
Radio and Television Shanghai owns the core technology department for non-profit public television and radio service. Shanghai Media Group manages production, advertising management, distributions and media-related investment.
Radio and Television Shanghai has signed a five-year deal with Ningxia TV to allow CBN to provide the new Ningxia Satellite with around 17 hours of live TV programs.
CBN is the wholly owned subsidiary of Radio and Television Shanghai which specializes in business and financial information.
It is expecting to enhance market influence as Ningxia TV provides a larger platform and covers more viewers nationally, while only viewers from the Yangtze Delta region have access to the CBN TV channel.
CBN will also take over Ningxia Satellite TV's advertising management rights for around 100 million yuan (US$14.6 million) a year.
In late October, Shanghai's largest media conglomerate split its operations into two parts.
Radio and Television Shanghai owns the core technology department for non-profit public television and radio service. Shanghai Media Group manages production, advertising management, distributions and media-related investment.
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