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OMD China launches innovation fund
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MEDIA investment agency OMD China, a unit of Omnicom Media Group, said it has established the OMD Innovation Fund to focus on digital media innovation to encourage new ideas and thinking in media and marketing.
OMD China extended the Innovation Fund to the entire industry after it first launched the program in 2014. The fund was initially set up with the aim to encourage its employees to tap their entrepreneurial spirit.
Joining hands with Shanghai-based startup incubator Chinaccelerator, OMD China will choose three winners out of 10 start-up teams after a roadshow in early June and award each of them with 300,000 yuan to build scalable businesses.
Arlene Ang, CEO for OMD China, said it's looking forward to the new ideas and technologies to help drive business for clients.
OMD China will set up a three-day booth at the Asian Consumer Electronics Show (CES) late May in Shanghai to share ideas with marketing and digital media professionals.
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