The story appears on

Page B4

February 4, 2010

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Business » Media

Rebound in ads sees profit at News Corp

NEWS Corp, whose 20th Century Fox movie studio is still riding the tail wind of "Avatar" in movie theaters, said on Tuesday it earned US$254 million in the most recent quarter, thanks to an advertising recovery.

"Avatar" was released late in the just-ended fiscal second quarter, so the firm booked much of the costs of releasing it, but little of the profit. News Corp said half of the film's profits - which analysts see at US$400 million - will boost results in the current and following quarter.

The movie's US$2-billion-plus box office gross is the biggest in history, and it has kept the No. 1 spot at the box office for seven straight weeks. That, plus a recovery in the TV ad market, prompted the firm to raise its operating profit outlook for the fiscal year ending in June.


Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend