WPP expects China revenue to expand 10%
By Ding Yining |
June 4, 2013, Tuesday
|
Print Edition
Print Edition
WPP expects its revenue in China to grow 10 percent this year to US$1.5 billion, faster than its global growth target, chief executive Martin Sorrell said, with income from new media taking up to 40 percent of the group's overall sales in five years.
The company will fuel growth through local acquisitions, he told Shanghai Daily on the sidelines of an industry conference yesterday.
The group aims to develop new media as a key strategy because Sorrell expects income from the sector to take up 35 to 40 percent of its overall sales in five years. About 20 percent of income in China now come from the digital sector.
China is WPP's third largest market by revenue, behind the US and UK.
WPP, the world's largest advertising company which owns agencies including Ogilvy & Mather and JWT, saw global revenue rise 2.1 percent last year. In April, WPP forecast a global revenue growth of about 3 percent for 2013.
Last month, WPP said it acquired Chinese automotive market research company Sinotrust Market Research. Last year, WPP's Kantar Media bought China's social media consumer research company CIC.
The company will fuel growth through local acquisitions, he told Shanghai Daily on the sidelines of an industry conference yesterday.
The group aims to develop new media as a key strategy because Sorrell expects income from the sector to take up 35 to 40 percent of its overall sales in five years. About 20 percent of income in China now come from the digital sector.
China is WPP's third largest market by revenue, behind the US and UK.
WPP, the world's largest advertising company which owns agencies including Ogilvy & Mather and JWT, saw global revenue rise 2.1 percent last year. In April, WPP forecast a global revenue growth of about 3 percent for 2013.
Last month, WPP said it acquired Chinese automotive market research company Sinotrust Market Research. Last year, WPP's Kantar Media bought China's social media consumer research company CIC.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
