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Super City - Expert in high-end real estate market

SUPER City Group was established in 1995 starting from Super City Real Estate Consultant Co Ltd by one of the founders and Managing Director, Ms Sophia Xia. Under her leadership and through 18 years of development, Super City has now become an international flagship group enterprise based in China with business scope specializing in the high-end real estate services covering Investment Acquisition, Asset Management, Project Marketing & Overseas Sales, Residential Leasing, Commercial Leasing, Corporate Advisor, Market Research & Development and a Super City Japanese Magazine targeting at Japanese corporations in China.

Since 2007, Super City has been cooperating with overseas developers by providing Project Marketing & Overseas Sales services to launch their high-end residential projects to local Chinese investors/buyers. To name a few of these successful projects include: Pavilion Residences, a unique landmark in the heart of Kuala Lumpur, Malaysia; Holland Collection in Singapore developed by Lippo Group and invested by CLSA; Seri Tanjung Penang and Quayside Seafront Condominiums by E&O Group; The Westminster Terrace Hong Kong by Grosvenor Group from UK; The LOFTS at Laguna Village in Phuket Thailand by Laguna Resorts & Hotels Public Company Ltd; Australian large scale resort styled luxury waterfront community Sanctuary Cove in Gold Coast invested and developed by Mulpha Group (Australia) and many more.

In order to adapt to the ever-changing market trends and explore various investment and cooperation opportunities for both international market players and Chinese investors, Super City has been developing a broad and successful partnership network with a great number of world-class real estate development companies and investment fund companies by providing track record proved professional hassle-free project marketing and sales service packages (from project review, China market research, marketing proposal, promotion/exhibition planning and organization, target investor/buyer approaches and securing, production of comprehensive sales kits, SPA signing and closing and etc) for large and high-end residential projects in the Asia-Pacific Regions.

Super City successfully executed sales and leasing marketing solutions for domestic up-market luxury residences in Shanghai including the following selected projects: 41 Heng Shan Road, Belgravia Place, invested byGrosvenor from UK; The Riviera Executive Apartments by CapitaLand from Singapore; Jingan Residence 8 (Ping An Group); Shama Xujiahui (Morgan Stanley); and also some selected projects in other cities - City Heights, Chongqing; Kerry Residence, Chengdu by Kerry Properties; Global 188 The Fraser Suites, Suzhou and etc.

In early 2010, Super City Group had successfully assisted Am alpha GmbH, a renowned real estate fund from Germany to acquire the purchase of an en-bloc integrated commercial and retail project along Sichuan Road N. in Hongkou District, Shanghai. This ear-marked the first project for the German fund's investment in China. The project comprises of Grade A office and retail space and has a total GFA of approximately 78,000 square meters.

With the contribution of Super City's professional advice as well as the efforts from the new owner, the property was being upgraded and refurbished to cater to needs of discerned tenants from both the international and domestic market. After renovation, the property, which was renamed as One Prime, has become a new landmark along the core business area of Hongkou District and also an integrated part of the North Bund Central Business District.

Super City Group was appointed as the sole leasing agent for One Prime and with its expertise in the commercial and retail market and the efforts of their on-site leasing team, One Prime was successfully launched to the market in late 2010; and for just a short period of six months, the project has achieved a 60 percent occupancy rate. Multinational and locally listed companies, which have signed up with One Prime, include LUX, Pepsi Cola, Innoherb, Guangdong Development Bank and etc.

Super City has accumulated more than 100,000 local investors who have been engaging different services from the company over the past 18 years. We explored many investment channels for these investors, not only in the local real estate market but also in overseas projects and even equity funds in the United States, United Kingdom, Australia, Singapore and etc. On the other hand, Super City has also acted as advisor and partner to many overseas real estate funds in soliciting investment opportunities in acquiring new or under construction projects, partnership with well established local developers in China.




 

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