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Anjuke’s sweet offer for online homebuyers
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BAIDU-INVESTED Anjuke Inc plans to offer 200 million yuan (US$32 million) worth of coupons and discounts to buyers who purchase new houses on its website starting from May, the Shanghai-based real estate Internet platform said yesterday.
Anjuke is cooperating with top real estate developers such as Vanke, Poly and Shimao to offer homebuyers the coupons and discounts of up to 200 million yuan. The level of discounts given will depend on the price of the home bought.
Anjuke did not provide a breakdown of the discounts.
“We want to build a leading online platform in China for buying, selling and renting properties,” said Mike Liang, founder, CEO and chairman of Anjuke in which Baidu had invested US$50 million in 2011.
Focusing on the pre-owned property business and displaying rental information online, Anjuke aims to expand into the market for selling new homes. It aims to generate one-third online traffic from new-home buyers from almost zero now, he said.
Anjuke is expected to launch an initial public offering in the near future.
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