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September 22, 2011

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Boeing aims for at least half of the market

BOEING aims to win at least half China's expected 5,000 new aircraft orders over the next 20 years to maintain its market share in a country where it sees annual double-digit aviation growth over that period.

"Historically, we have been China's favorite partner, and historically we have had the upside of the market share," Ihssane Mounir, Boeing's senior vice president for sales and marketing for commercial airplanes in China and Korea, said yesterday.

"For the next 5,000 aircraft in a market we compete in, a market we provide aircraft in, we would like to remain 50 percent if not better."

Boeing, which competes with European rival Airbus globally, is betting that new Chinese wealth and government spending on infrastructure will continue to boost air travel in the world's second-largest economy.

Mounir said: "The growth of travel follows economic growth. If you were to draw a correlation, aviation will grow very slowly in most parts of the world because of the current recession. However, when you look at China, we will continue to see growth in or at double-digit for the next 20 years."





 

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