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Alibaba goes home
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ALIBABA Group has taken a major step forward in the online entertainment sector by unveiling its home entertainment platform. The Chinese e-commerce giant is trying to gain a foothold in a new sector outside of e-commerce.
The Hangzhou-based firm said it is joining with a number of gaming and digital entertainment partners to offer viewers wider access to digital content and services.
The new platform will offer online gaming, music and video streaming as well as online education services through Alibaba’s set-top boxes based on its cloud computing capabilities.
The popularity of smart television sets and set-top boxes has revived interest in home entertainment. And Alibaba has been making efforts to build a platform that bridges digital content and service providers as it seeks growth avenues in sectors other than online shopping.
Earlier last week, Alibaba entered into a partnership with United States studio Lions Gate Entertainment Corp to provide a streaming service through Alibaba’s Internet television set-top boxes. Alibaba’s first generation set-top box was released in September in collaboration with Wasu Media. Last month, Alibaba bought a 60 percent stake in Hong Kong-listed ChinaVision Media Group.
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