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Art gets closer to life at design-tech forum
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SOME of the caves at the Mogao Grottoes in Gansu Province may be off limits to the public, but thanks to the efforts of Professor Jeffery Shaw millions of people have been able to appreciate them.
Shaw’s Pure Land has created a digital world that gives a graphic illustration of the caves that have been included in UNESCO’s World Heritage List.
Visitors are taken to a theater that has a 360-degree projection room that offers a true-to-life experience, almost like being inside the caves.
By pointing a smartpad camera toward the cave, viewers can see that drums and harps resonate as dancers spring to life and twirl.
It is one of the objects by Shaw, currently chair professor of Media Art, City University, Hong Kong. He introduced his work at the Asian Design Management Forum and Ideal Life Fair (ADM), an annual event held in Hangzhou earlier this month.
The forum is a platform themed with design, technology, and creativity. “What I do is not simply documenting cultural heritage, but somehow bring it back to life, and reinterpret them,” Shaw told Shanghai Daily on the sidelines of the forum.
“It allows art to get closer to life in a certain way,” he added. “Not everybody knows how to paint, but everyone knows how to play a game.”
Another speaker at the forum, Professor Tobias Grammler, played a series of beautiful motion visuals that were deftly translated from the movement of kungfu masters — swiveling, lunging, blocking — into captivating geometric and abstract video art.
“Digital media can be filled into any aspects of life in a strong way,” said Grammler, who is visiting professor of Shanghai Theater Academy.
Many brands showed their work on matching people’s needs and tech possibilities at the forum.
From Farm to Table by Tmall (a B2C platform owned by Alibaba) delivers fresh foods within 24 hours in around 250 cities in the country, largely due to fast logistics and strong storing capability.
Damon Paling, trade commissioner at New Zealand Consulate in Shanghai, presented kiwi products.
“New Zealand exports foods worth around 500 million New Zealand dollars (US$368 million) to China’s mainland every year both offline and online,” he said, adding, that kiwi, orange and seafood have high demand here.
Next to the Tmall booth, an app named JOOOS lured women to take selfies. It provided fashions of various styles to be put on for free. Users of the app are encouraged to try fashion offline, share photos on the app, and then buy them online.
“Content is king,” said JOOOS founder Yin Xiaoyuan. “We use technology to offer them things in need and serve them well.”
While content is king, “big data is the core of Internet,” claimed Kang Shijia, a manager at Datapark that provided reports of industry related to design.
“Big data gives objective answers,” he explained, citing an example that when a designer started to work, he/she needs big data to answer basic questions such as what does market need, what problems need to be solved, or is there already something similar in the market.
Coincidentally, Alibaba’s founder Jack Ma mentioned at Computing Conference that “in the next three decades, the best CEO would be a mega computer.”
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