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Blooming flower trade in new trends
By Xu Wenwen |
March 3, 2010, Wednesday
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Print Edition
Print Edition
THE florist market is under pressure in Hangzhou as the popularity of buying flowers increases.
Flower retailers can't satisfy the heavy market demand, and more floriculture businesses are developing other supply services to meet customer needs.
Though fresh flowers are available everywhere, many people are interested in cultivating their own pot of orchids or cactus.
So services provided by mini gardens and flower supermarkets are becoming popular.
Transfar Garden Center in Yuhang, Hangzhou, opened in January as a flower supermarket for both corporate and individual customers.
It consists of a 2,000-square-meter glass house selling hundreds of kinds of potted plants, mostly flowers, at prices ranging from tens to thousands of yuan.
"We've seen a double-digit growth of individual customers, and we believe they will soon surpass our business customers," says Ni Huizhu, general manager of Transfar Agriculture, which operates the center.
The center has so far achieved a turnover of 10 million yuan (US$1.46 million), equal to last year's turnover of the company's wholesale flower business.
To meet the multiple market demands and be different from a flower market or a store, the center operates like a supermarket.
Every plant has a tag which lists the product's name, source of origin, maintenance instructions and producer's contact information.
In addition, every flower product has a set standard, with fixed pot style, soil according to plant species, number and shape, and bearing a name with a meaning, such as "Red Tigers Wish You a Happy New Year" and "Blooming Flowers and Full Moon."
Another variation that has boosted the company's business is its "1 square meter creative garden" costing 999 yuan.
It consists of a wooden fence, some grass and several pots of flowers, plus help for purchasers to design their own mini garden and people sent regularly to maintain it.
Customers can thereby achieve their dream of sitting in a rocking chair at home and enjoying the smell of flowers from their garden.
Another flower company in Hangzhou selling potted plants has also experienced changes in customers.
"Our flower and plant business turnover in 2008 was 80 million yuan and grew to 200 million yuan in 2009, with individual customer business increasing by 30 percent," says Shuai Xinwu, CEO of Huakai New Agriculture Company.
"Zhejiang people spend 800 million yuan on plants and flowers each year," says Luo Wenjian, secretary-general of Zhejiang Flower Association.
Flower retailers can't satisfy the heavy market demand, and more floriculture businesses are developing other supply services to meet customer needs.
Though fresh flowers are available everywhere, many people are interested in cultivating their own pot of orchids or cactus.
So services provided by mini gardens and flower supermarkets are becoming popular.
Transfar Garden Center in Yuhang, Hangzhou, opened in January as a flower supermarket for both corporate and individual customers.
It consists of a 2,000-square-meter glass house selling hundreds of kinds of potted plants, mostly flowers, at prices ranging from tens to thousands of yuan.
"We've seen a double-digit growth of individual customers, and we believe they will soon surpass our business customers," says Ni Huizhu, general manager of Transfar Agriculture, which operates the center.
The center has so far achieved a turnover of 10 million yuan (US$1.46 million), equal to last year's turnover of the company's wholesale flower business.
To meet the multiple market demands and be different from a flower market or a store, the center operates like a supermarket.
Every plant has a tag which lists the product's name, source of origin, maintenance instructions and producer's contact information.
In addition, every flower product has a set standard, with fixed pot style, soil according to plant species, number and shape, and bearing a name with a meaning, such as "Red Tigers Wish You a Happy New Year" and "Blooming Flowers and Full Moon."
Another variation that has boosted the company's business is its "1 square meter creative garden" costing 999 yuan.
It consists of a wooden fence, some grass and several pots of flowers, plus help for purchasers to design their own mini garden and people sent regularly to maintain it.
Customers can thereby achieve their dream of sitting in a rocking chair at home and enjoying the smell of flowers from their garden.
Another flower company in Hangzhou selling potted plants has also experienced changes in customers.
"Our flower and plant business turnover in 2008 was 80 million yuan and grew to 200 million yuan in 2009, with individual customer business increasing by 30 percent," says Shuai Xinwu, CEO of Huakai New Agriculture Company.
"Zhejiang people spend 800 million yuan on plants and flowers each year," says Luo Wenjian, secretary-general of Zhejiang Flower Association.
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