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November 10, 2010

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Home » City specials » Hangzhou

Leading when it comes to leisure

Hangzhou, the country's Oriental Leisure Capital, has once again received leisure-related honors, "The Best Leisure City" and "China's Most Beautiful Leisure City."

At the awards ceremony of the Comprehensive Evaluation on Leisure Development of China's Cities/the 2010 China (Hangzhou) Leisure Development International Forum held last Saturday, the host city Hangzhou was the biggest winner, with its total score ranking No.1 in the evaluation.

The six-month-long evaluation collected figures from publications and websites, and held a four-month-long vote online where more than one million people had their say. It honored 30 cities as Leisure Cities among 287 candidates, and the top 10 as the Best Leisure Cities.

Boasting a lead in every category of the evaluation, Hangzhou took the No. 1 spot, followed by Qingdao of Shandong Province and Sanya of Hainan Province.

The evaluation also honored 10 cities as Distinctive Leisure Cities with different titles, such as Shanghai as the Most Fashionable Leisure City and Tianjin as the Best Shopping Leisure City.

"It is known Hangzhou is a leisure city with an agreeable environment and scenery, and more importantly, Hangzhou has contributed much to the leisure industry," commented Wei Xiao'an, the host and the director of the Academic Board of China Tourism Academy.

The leisure industry is the segment of the economy covering entertainment, recreation and tourism-related products and services. Known as "heaven on the earth," Hangzhou was born to be a leisure city, and the city has been popularizing its leisure industry in recent years.

In 2006, Hangzhou held the first World Leisure Expo, and it is now the permanent home for the event.

In 2007, Hangzhou developed "10 Unique Potential Industries": tea houses, cuisine, performance, sanatory and convalescent services, health care, cosmetics, female fashion, sports, baby and child products and industrial arts.

Since then, Hangzhou's leisure atmosphere has been heavily promoted by those industries, even though some of them seem unrelated to tourism.

From 2000 to 2009, the number of days that international visitors spent in Hangzhou rose from an average 2.2 days to 2.9 days, because of evening entertainment such as "Impression of West Lake" and "The Romance of Song Dynasty" shows as well as night markets.

This May, the State Council, or China's cabinet, approved the Yangtze River Delta Regional Plan, in which Hangzhou has been oriented as an important international center for tourism and leisure.




 

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