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Scenic riverside street inspires creatives
By Xu Wenwen |
June 24, 2013, Monday
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Print Edition
Print Edition
LOFT-STYLE house, tranquil water scenery and the food block location make Xiaohezhi Street an ideal place for small ventures, which cluster there lately.
Going along with Xiao River, literally meaning small river, a branch of Grand Canal, Xiaohezhi Street which houses many two-store Chinese traditional folk buildings is used to be a habitation of boat trackers and other kinds of labors.
However, today tens of restaurants nestle along the renovated street and the small river, making the entire block a popular scenic site and a foodies' destination.
And the houses scattered in the block, which though not face to the river, own a yard right next to the river, become studio seekers' hot option.
At Donghexia, a lane next to Xiaohezhi Street, many young people, with special talent and creativity, have started their studios, and Shanghai Daily tours some.
Ylife Charity Studio/ Cafe益生活
"We don't cater all, but those interesting ones; we don't make money, yet we make you happy; we hope you understand charity does not only mean donating some money…"
The distinct introduction board stands in front of the distinct Ylife Charity Studio, which is a studio, a company and also a café, run by 29-year-old girl Lin Junjun, a freelancer and a volunteer.
Lin rents the loft in Donghexia two months ago as her own apartment, and she opens the first and second floor as a café that welcomes her friends and "interesting people", especially those willing to make charity.
Lin has attended many volunteer activities, including the rescue in Wenchuan earthquake and Ya'an earthquake. Now she runs an annual charity magazine "Ylife".
She says 20% of the turnover of the café is to be used in charity – any kind as long as it is necessary, and any consumer in the café will get charity credits - more credits mean more benefit, such as has the customer's name printed in the magazine Ylife.
Frankly speaking, the place is small and cannot cater more than 20 people, but Lin insists "we only share pleasure with people have same interests with us." Plus, Lin does not make living by the café, instead, she runs her own business as a consultant.
Address: No.65 Donghexia, Xiaohezhi Street
Moflo Wedding Design Studio 有够花
Moflo=More followers, and Moflo Wedding Design Studio is newly established by four grads who are in early 20s, who respectively studied hotel management, design and finance.
The young team started the venture by their hands – from painting the house. The loft with white décor is decorated with abundant flowers and divided by brick walls paved by the team.
"We believe trust among people win business," says Zhao Mengshao, one shareholder, explaining the studio, different from many other wedding design firms that charges with a menu, designs weddings according to customers' budget.
Opened two months ago, the studio has received some orders, from both friends and walk-ins, and "trust" did work: a couple who firstly declined the firm then bought its service after they witnessed how the team decorated their own studio.
Address: No. 50 Donghexia, Xiaohezhi Street
Snail Team Film 蜗牛团队
Six years ago, a young man whose wife got pregnant determined to find some part-time jobs to support the family. He who studied camera shooting in university became an amateur wedding cameraman.
With more and more praise, the young man took it as his permanent job. He sold out the house in his hometown in countryside to buy professional cameras and computers and start his own firm: Snail Team Film.
The beginning was a failure. His studio, also functioned as his family's apartment, was despised by customers. He rent another studio and spent 20 hours a day to work and study how to make better films.
"As my age grows, I have better understandings to marriage and family, and now I make better wedding films, without imitating others," says Xiao Luo, the young man.
The success came later. Snail Team received better reputation among people's mouth, and on internet. And now months ago it opened a new office at Donghexia – expect the couple who are in 30s, all employees are in 20s.
Address: No. 68 Donghexia, Xiaohezhi Street
Lemi Animation Studio乐子动漫
Making animation burns time and budget, so Guo Feng, an animation producer, started manufacturing animation production since last year.
He and his team design Boby Stuffed Toys, mostly DIY doll package containing all materials to make a doll. A factory produces them.
Thanks to the local government's support to cartoon and animation industry, Lemi has opened six stores over Zhejiang Province and one store online.
"To me, making animation, not that profitable so far, is driven by passion, and making animation production is to support my passion," says Guo.
Address: No. 70 Donghexia, Xiaohezhi Street
Going along with Xiao River, literally meaning small river, a branch of Grand Canal, Xiaohezhi Street which houses many two-store Chinese traditional folk buildings is used to be a habitation of boat trackers and other kinds of labors.
However, today tens of restaurants nestle along the renovated street and the small river, making the entire block a popular scenic site and a foodies' destination.
And the houses scattered in the block, which though not face to the river, own a yard right next to the river, become studio seekers' hot option.
At Donghexia, a lane next to Xiaohezhi Street, many young people, with special talent and creativity, have started their studios, and Shanghai Daily tours some.
Ylife Charity Studio/ Cafe益生活
"We don't cater all, but those interesting ones; we don't make money, yet we make you happy; we hope you understand charity does not only mean donating some money…"
The distinct introduction board stands in front of the distinct Ylife Charity Studio, which is a studio, a company and also a café, run by 29-year-old girl Lin Junjun, a freelancer and a volunteer.
Lin rents the loft in Donghexia two months ago as her own apartment, and she opens the first and second floor as a café that welcomes her friends and "interesting people", especially those willing to make charity.
Lin has attended many volunteer activities, including the rescue in Wenchuan earthquake and Ya'an earthquake. Now she runs an annual charity magazine "Ylife".
She says 20% of the turnover of the café is to be used in charity – any kind as long as it is necessary, and any consumer in the café will get charity credits - more credits mean more benefit, such as has the customer's name printed in the magazine Ylife.
Frankly speaking, the place is small and cannot cater more than 20 people, but Lin insists "we only share pleasure with people have same interests with us." Plus, Lin does not make living by the café, instead, she runs her own business as a consultant.
Address: No.65 Donghexia, Xiaohezhi Street
Moflo Wedding Design Studio 有够花
Moflo=More followers, and Moflo Wedding Design Studio is newly established by four grads who are in early 20s, who respectively studied hotel management, design and finance.
The young team started the venture by their hands – from painting the house. The loft with white décor is decorated with abundant flowers and divided by brick walls paved by the team.
"We believe trust among people win business," says Zhao Mengshao, one shareholder, explaining the studio, different from many other wedding design firms that charges with a menu, designs weddings according to customers' budget.
Opened two months ago, the studio has received some orders, from both friends and walk-ins, and "trust" did work: a couple who firstly declined the firm then bought its service after they witnessed how the team decorated their own studio.
Address: No. 50 Donghexia, Xiaohezhi Street
Snail Team Film 蜗牛团队
Six years ago, a young man whose wife got pregnant determined to find some part-time jobs to support the family. He who studied camera shooting in university became an amateur wedding cameraman.
With more and more praise, the young man took it as his permanent job. He sold out the house in his hometown in countryside to buy professional cameras and computers and start his own firm: Snail Team Film.
The beginning was a failure. His studio, also functioned as his family's apartment, was despised by customers. He rent another studio and spent 20 hours a day to work and study how to make better films.
"As my age grows, I have better understandings to marriage and family, and now I make better wedding films, without imitating others," says Xiao Luo, the young man.
The success came later. Snail Team received better reputation among people's mouth, and on internet. And now months ago it opened a new office at Donghexia – expect the couple who are in 30s, all employees are in 20s.
Address: No. 68 Donghexia, Xiaohezhi Street
Lemi Animation Studio乐子动漫
Making animation burns time and budget, so Guo Feng, an animation producer, started manufacturing animation production since last year.
He and his team design Boby Stuffed Toys, mostly DIY doll package containing all materials to make a doll. A factory produces them.
Thanks to the local government's support to cartoon and animation industry, Lemi has opened six stores over Zhejiang Province and one store online.
"To me, making animation, not that profitable so far, is driven by passion, and making animation production is to support my passion," says Guo.
Address: No. 70 Donghexia, Xiaohezhi Street
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