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April 23, 2012

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Home » City specials » Hangzhou

Source of success in outsourcing

AS a summit on outsourcing held in the city draws to a close, Hu Min takes a look at how Hangzhou has worked to establish itself as a top location in the sector, through innovation, human resources, location, incentives ... and plenty of hard work.

Hundreds of international buyers, service suppliers, government officials and experts in outsourcing have been gathering in Hangzhou over the past three days for the 5th Hangzhou International Outsourcing Business Development Summit, sharing their expertise and experience in the sector.

Taking "Vision and Practice, Innovation and Cooperation" as its theme, the summit has attracted around 300 delegates from some 20 countries and regions. They come from diverse fields, including finance, insurance, risk investment, fund management, high-end manufacturing, data storage and design.

The agenda has included a visit to Hangzhou Hi-Tech Industry Development Zone, a service and trade project promotion fair and symposiums. The event is hosted by the Hangzhou government, with support from the China Association for Promoting UN Procurement and the European Outsourcing Association.

While best-known for its rich history and picturesque scenery, Hangzhou has also strived to create a reputation as a model city for China's service outsourcing sector.

Within six years, the industrial value of Hangzhou's service outsourcing industry has expanded rapidly. Last year, the contracted value reached US$3.28 billion - surging 42 percent from a year earlier. That figure includes US$2.03 billion in offshore service outsourcing contracted value, which had increased by 30 percent from 2010.

There are more than 800 outsourcing enterprises based in Hangzhou, employing more than 220,000 staff. The city's outsourcing business covers areas such as software development, financial services, telecom research, pharmaceutical research and development, and animation design.

Telecom research and financial services have become the two specialties of Hangzhou's outsourcing industry. Meanwhile, new growth points - such as e-commerce - have also emerged.

The city's strong sector has helped attract top names. Outsourcing enterprises in Hangzhou include Insigma, Cisco Systems, Vtion and State Street Zhejiang and research centers for Nokia and Siemens.

Hangzhou has more than 50 training institutions in the field, which had trained more than 85,000 staff for the outsourcing industry by the end of last year.

The city's advantage in developing outsourcing industry lies in its strong business environment, rich human resources and ideal geographical location.

There are 38 universities and colleges in Hangzhou with more than 400,000 students - with 247 majors related to service outsourcing. More than 18,000 graduates annually provide the city with a pool of talent in software engineering, design and languages.

Hangzhou's economy has kept a two-digit annual growth rate for the past 20 years as the city has established trade relationships with more than 200 countries and regions.

The city has attracted more than 200 financial institutes, accounting for more than 60 percent of the total in Zhejiang Province. Latest statistics show that Hangzhou's financial sector ranks fifth among all domestic cities. Meanwhile, Hangzhou's electronic information industry has maintained rapid development over recent years, becoming a core industry.

Location is also a vital factor. Hangzhou is just over 170 kilometers from Shanghai - a journey that only takes 38 minutes by high-speed railway -- and the inter-city effect has been promoted. As Shanghai is speeding up establishing itself as an international financial center, Hangzhou's service outsourcing will provide the larger city with strong financial service support.

Hangzhou is also an important transport hub in southeastern China, with 200 air routes operating from Hangzhou Xiaoshan International Airport - including 40 international routes.

In recent years, the city has offered incentives and preferential policies in its efforts to become a top international financial service outsourcing center and a leading software outsourcing development center. Eight sectors, such as financial information technology, software development and maintenance, telecom operations and service, and human resources, have been targeted.

A support fund was established in 2008, and last year the municipal government earmarked 60 million yuan (US$9.6 million) to award or aid for outstanding performance in promotion, development of international market, training and exports in the field.

The municipal government attaches great importance to the development of companies in the outsourcing sector. Discussion sessions are held to listen to the opinions of entrepreneurs and a helping hand is offered if they have difficulties.

The government organizes for enterprises to attend outsourcing fairs, summits and consultations at home and abroad. And officials from the government have visited Japan, Indonesia, the United States and Canada to attract business and hosted promotions fairs in Ireland, Japan, Finland and the US.

Hangzhou has also cooperated with major players such as Gartner Inc - a leading information technology research and advisory firm - which provides reports on the city's outsourcing industry and helps promote the sector.

The city also takes a lead in protecting intellectual property rights in the outsourcing industry through regulation against infringement.

Meanwhile, incentives are offered to attract professionals through housing subsidies, health care, education and social insurance.

The 5th Hangzhou International Outsourcing Business Development Summit ends today.




 

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