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The Sixth China Hangzhou College Student Tourism Festival began last week, luring students to participate in a series of contests and crowdfunding. It will run through December.
Aimed at stepping up efforts to promote the city as a tourist destination around the world, the festival welcomes college students from home and abroad to take part in photography, postcard design, and T-shirt design contests online.
In past years nearly 80,000 works were submitted.
“The festival is an online platform that sparks college students worldwide to contribute to marketing Hangzhou,” said Sun Zhe, deputy secretary general of the Hangzhou Tourism Commission.
This year it also encourages participants to initiate crowdfunding to sponsor a trip to Hangzhou.
These activities are largely designed for mobile devices.
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