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Tourism officials prepare the red carpet for summit
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As the head of Hangzhou’s Tourism Commission, Li Hong has his work cut out for him ahead of the Group of 20 summit to be held in the city next year.
For starters, he is dropping “a scenic city 200 kilometers from Shanghai” from his opening spiel about the city. The G20 meeting of world leaders gives Hangzhou a new profile.
The summit, to be held on September 4-5, puts the spotlight on Hangzhou as an international city, Li said.
“Hangzhou is a city of history, culture, innovation and liveliness,” Chinese President Xi Jiping said when he recently announced the city had been chosen to host the next summit.
Its theme will be “Building an Innovative, Invigorated, Interconnected and Inclusive World Economy,” Xi said.
To make sure the city doesn’t disappoint, Li and his Tourism Commission colleagues are already working on ways to make the city more foreigner-friendly.
“We must offer top-flight services and facilities to guests of every level — from national presidents to their staff,” said Li.
Already, training for airport and hotel staff is underway, volunteers are being recruited and English-language signs are being upgraded.
“We must show our hospitality in a professional way,” Li said.
Hangzhou received over 3 million overseas tourists last year, triple the number just a decade ago. The city boasts nearly 30 five-star hotels and hosts thousands of major conferences every year. Its airport handles over 500 international flights a week.
To the Chinese people, Hangzhou has long been famous as one of the nation’s most scenic beauties.
Domestic tourists already know that legacy; many foreigners do not. So tourism officials are developing separate marketing languages to target each group.
For example, the city’s English-language slogan is “Hangzhou, living poetry.” Its Chinese slogan translates as “leisure capital, quality city.”
Li said he doesn’t know how much additional tourism the G20 summit may generate in the future, but such a high-level conference will certainly put the city squarely on the international map.
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