Four Brands
Print Edition
BAOSHAN will further develop the terminal and its cruise liner industry to facilitate the city government’s ambition to promote Shanghai’s four brands: manufacturing; service; shopping and culture, said Su Ping, deputy director of the Baoshan District government.
The Wusongkou terminal will showcase the “service” brand, offering high standard and quality services to cruise liners and companies from around the world.
The district has led the establishment of a service league with other Asian Pacific cruise liner ports to optimize its home port functions and improve services.
Currently, over 50 cruise liner companies, including Costa Cruise Lines and MSC Cruises, operate in Baoshan.
To better serve domestic passengers, the terminal has been offering shuttle buses to ferry passengers from the city’s Pudong and Hongqiao international airports as well as railway stations to the terminal directly.
To highlight the “manufacturing” brand, the Baoshan government has signed a letter of intent with the China State Shipbuilding Corp, the nation’s largest shipbuilder, and Italian shipbuilder Fincantieri to develop the Shanghai CSSC International Cruise Industrial Park in Baoshan.
Under the scheme, China’s first domestically developed luxury cruise liner is expected to set off on its maiden voyage from Baoshan by 2023.
Baoshan plans a riverside commercial complex covering 250,000 square meters and duty-free stores around the Wusongkou terminal to showcase the city’s “shopping” brand.
It will comprise sightseeing tourist offices, a shopping center themed on aerial and marine explorations and a five-star business and leisure hotel.
The terminal has duty free stores covering 554 square meters. They attracted over 150,000 customers in 2017 with total sales revenue of about 120 million yuan (US$10.3 million). More duty free shops are planned within the newly opened terminal buildings to improve the shopping environment.
To boast a “cruise liner culture,” the district has hosted leading world summits and conferences, such as the Seatrade Cruise Asia Pacific Congress. It has also hosted the annual Shanghai Cruise Liner Tourism Festival, which includes a float parade, osmanthus blossoming festival and wedding ceremonies on cruise liners.
The Baoshan government aims to create a world-class “cruise liner riverside cultural belt” based on the Wusongkou terminal to highlight Baoshan’s historical scenery and industrial heritages, Su said. A number of art and recreation sites, museums and art galleries have been planned for the belt.
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