A farmers' cooperative proves quite successful
By Huang Hanting and Hu Xiaocen |
April 30, 2012, Monday
|
Print Edition
Print Edition
A farmers' cooperative has helped its members earn more money by bypassing middlemen.
Every day at 9:30am, a 5-ton truck run by Xinke Grains, Vegetables and Fruits Cooperative starts to collect vegetables from 62 households in Xuhang Town, Jiading District. It then takes the produce to a wholesale market for sale.
Tu Nianzu, the director of the cooperative, said they had a unitary sales channel at first when he started it in 2008, selling vegetables to individual greengrocers. A year later he went to a large vegetable market with a friend and realized it wasn't a good way to trade their product. The greengrocers offered much lower prices than the wholesalers at the market.
It was then that he came up with the "group sale" idea at the vegetable market.
Now, the cooperative's truck returns every day from the market empty. Farmers sell vegetables at a booth by themselves, and many have managed to establish a long-term relationship with the wholesalers.
Huang Xianxin, a farmer from Anhui Province, has earned more than 150,000 yuan (US$23,719) in four years since he came to Jiading. Huang said he had led a poor life from growing vegetables when he was at his hometown in Anhui. In 1998, he moved to Baoshan District with his wife and grew vegetable. However, he didn't make any money because he knew nothing about the market. Now he rides in the truck every day to sell the vegetables he grows and makes more money, and his life standard has gradually improved. Huang looks to earn about 50,000 yuan this year.
As word spread of the cooperative's success, more farmers want to join in. Starting with a dozen members, Xinke Grains, Vegetables and Fruits Cooperative now boasts 62 households. Tu said he had received another 20 calls from farmers applying for joining the cooperative.
Every day at 9:30am, a 5-ton truck run by Xinke Grains, Vegetables and Fruits Cooperative starts to collect vegetables from 62 households in Xuhang Town, Jiading District. It then takes the produce to a wholesale market for sale.
Tu Nianzu, the director of the cooperative, said they had a unitary sales channel at first when he started it in 2008, selling vegetables to individual greengrocers. A year later he went to a large vegetable market with a friend and realized it wasn't a good way to trade their product. The greengrocers offered much lower prices than the wholesalers at the market.
It was then that he came up with the "group sale" idea at the vegetable market.
Now, the cooperative's truck returns every day from the market empty. Farmers sell vegetables at a booth by themselves, and many have managed to establish a long-term relationship with the wholesalers.
Huang Xianxin, a farmer from Anhui Province, has earned more than 150,000 yuan (US$23,719) in four years since he came to Jiading. Huang said he had led a poor life from growing vegetables when he was at his hometown in Anhui. In 1998, he moved to Baoshan District with his wife and grew vegetable. However, he didn't make any money because he knew nothing about the market. Now he rides in the truck every day to sell the vegetables he grows and makes more money, and his life standard has gradually improved. Huang looks to earn about 50,000 yuan this year.
As word spread of the cooperative's success, more farmers want to join in. Starting with a dozen members, Xinke Grains, Vegetables and Fruits Cooperative now boasts 62 households. Tu said he had received another 20 calls from farmers applying for joining the cooperative.
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