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July 29, 2019

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Home » District » Jiading

Barriers between old and new media to be broken down

By Yang Wenjie | 00:05 UTC+8 July 29, 2019 | Print Edition

The Jiading Converged Media Center has been unveiled, integrating the suburban district’s newspaper, radio and television station as well as other administrative new media units.

It is among Shanghai’s first batch of 10 district-level converged media centers to be established. The official “Shanghai Jiading” app went online at the same time.

The integrated center will break the barriers between traditional and modern media and restructure the business process.

After the update, multiple portals can release news items after editing the same material, which is far more efficient than the previous approach of separate but repetitive work in different media branches and can maximize the broadcasting effect.

It will tap into the mode to combine media with Party, administrative affairs and service, with converged media service stations set up in 12 sub-districts to pool and share resources.

The “Shanghai Jiading” app is the key to delivering the news service.

It has all the latest first-hand information concerning district news, administrative notices and residents’ lives.

Different channels, such as real-time news, in-depth social research and comment, live shows and administrative affair process windows are available.

Meanwhile, the auto sector as a characteristic industry in the district will have a special channel of its own.

Residents can use the app to send suggestions to district officials or look up information on matters such as garbage sorting categories, traffic violations and school divisions.

Some award-winning reports will be first published on the app and later be broadcast through traditional media such as newspapers, websites and television.

Jiading


 

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