Cafe gives students a taste of business
By Pan Qingyun and Momo Pan |
January 29, 2013, Tuesday
|
Print Edition
Print Edition
ZHONGGUANG High School on Tacheng Road is using a small cafe on campus to give students a chance to run a business.
Teacher Gu Qiuping said the cafe has been in business since 2007 and students get to learn about "market operations."
The cafe is run in turn by all the five Senior One classes. Each class hires "employees" after applications are submitted and interviews given. Each class operates the cafe for two weeks at a time. It is open on school days at noon for one hour.
According to the rules, 30 percent of the income will go to the class budget while the remainder will be divided by "employees."
Teachers from the office of political education act as officials from the industry and commerce administration, signing agreements and issuing certificates to each class. These teachers also simulate the role of sanitation bureau officials to check food safety.
"Simulating a real market is the best way to help students understand business better," Gu said.
Parents with business experience have been invited to the campus to give lectures to the high school students.
Yao Feifan, a 16-year-old girl who was the manager on duty on December 27, greeted customers warmly and politely.
"I heard the manager on duty last week made a profit of more than 300 yuan (US$48)," Yao said. "I need to catch up."
To improve sales, Yao offered a series of promotions including a buy of two milk teas, get one jasmine tea free, and a 20 percent discount for the first five customers every day.
Yao said when she firstly took over the shop, she had no experience at all and all she sold was instant coffee.
At first, students liked it but soon they stopped buying the coffee. Yao said she realized she had to develop some new products and strengthen advertising around the campus.
She put up posters around campus and also advertised on the school radio and online forum.
Teacher Gu Qiuping said the cafe has been in business since 2007 and students get to learn about "market operations."
The cafe is run in turn by all the five Senior One classes. Each class hires "employees" after applications are submitted and interviews given. Each class operates the cafe for two weeks at a time. It is open on school days at noon for one hour.
According to the rules, 30 percent of the income will go to the class budget while the remainder will be divided by "employees."
Teachers from the office of political education act as officials from the industry and commerce administration, signing agreements and issuing certificates to each class. These teachers also simulate the role of sanitation bureau officials to check food safety.
"Simulating a real market is the best way to help students understand business better," Gu said.
Parents with business experience have been invited to the campus to give lectures to the high school students.
Yao Feifan, a 16-year-old girl who was the manager on duty on December 27, greeted customers warmly and politely.
"I heard the manager on duty last week made a profit of more than 300 yuan (US$48)," Yao said. "I need to catch up."
To improve sales, Yao offered a series of promotions including a buy of two milk teas, get one jasmine tea free, and a 20 percent discount for the first five customers every day.
Yao said when she firstly took over the shop, she had no experience at all and all she sold was instant coffee.
At first, students liked it but soon they stopped buying the coffee. Yao said she realized she had to develop some new products and strengthen advertising around the campus.
She put up posters around campus and also advertised on the school radio and online forum.
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