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November 28, 2011

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E-commerce revolution hits Jiading

AN increasing number of online business operators are settling in Jiading District as the local government is revving up its e-commerce support structure with policy incentives and infrastructure upgrades.

Over 100 online shops have taken roots in Jiading, including household names such as online department store 360buy, Newegg and fashion vendor Vancl.

Comparing with the same period of last year, the e-commerce industry in Jiading chalked up 6.84 billion yuan (US$1.077 billion) in income over the past three quarters, constituting a growth of 152.3 percent, while the trade volume was 15.57 billion yuan, an increase of 126.6 percent year on year.

The district reckons its e-commerce sales will surpass 20 billion yuan this year, and aspires to achieve a 10-fold sales increase over the next three years by extending its tenant list.

The local government has put out a stimulus package to attract newcomers, including tax exemptions and rebates, funds to cover operating costs, subsidies for purchasing and renting offices, streamlined administrative services for registration, and incentives to facilitatetalent-scouting.

Jiading Industrial Zone is expected to back up Jiading's aggressive expansion by introducing 50 large-scale e-commerce enterprises in the next three years.

Suning Appliance, China's biggest home appliance retailer, recently located its online shopping project in the industrial zone with an investment of 800 million yuan and a registered capital of 100 million yuan.

Caiguanjia, a nationwide online produce ordering platform, is set to build up its commodity, logistics, customer service, operations, marketing and sales centers in Jiading.

3131 Creating Park in Zhenxin Subdistrict has been providing office space for the fledging community to grow. In addition, their resources-sharing platforms - covering logistics, payment, marketing, public relations and financing - create a cost-effective springboard for online ventures.

More parks are in the pipeline to accommodate the growing number of new arrivals.

At the Eastern Wisdom Valley at Malu Town, two of its four building complexes currently under construction will be completed earlier next year.

A total floor space of 500,000 square meters will finally be open in the valley to home online business owners in the near future.


 

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