Fresh food online proving popular
Print Edition
A cellphone app 鈥 鈥淔resh Market鈥 鈥 is proving popular with residents keen to buy fresh food online.
The food purchased using the app will be sent to fridges installed in more than 10 neighborhoods in Jiading New City and buyers can take their food by using their membership cards.
鈥淲e don鈥檛 have to worry about freshness thanks to the fridge,鈥 one customer said.
It seems to be a trend in Jiading for companies to go online to sell fresh produce.
A similar enterprise mainly sells fresh fruit online.
Zhicheng Zhipin Orchard in Nanxiang Town offers cheaper prices as it doesn鈥檛 have a physical shop.
Some traditional food companies have also been making moves toward the online market.
Shanghai Xinlei Food Company on Jialuo Road recently opened an online shop on WeChat.
鈥淭hrough big data analysis, we will learn when and where to sell our products,鈥 said Zhao Zhendong, Xinlei鈥檚 general manager.
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