Fresh food online proving popular
Print Edition
A cellphone app — “Fresh Market” — is proving popular with residents keen to buy fresh food online.
The food purchased using the app will be sent to fridges installed in more than 10 neighborhoods in Jiading New City and buyers can take their food by using their membership cards.
“We don’t have to worry about freshness thanks to the fridge,” one customer said.
It seems to be a trend in Jiading for companies to go online to sell fresh produce.
A similar enterprise mainly sells fresh fruit online.
Zhicheng Zhipin Orchard in Nanxiang Town offers cheaper prices as it doesn’t have a physical shop.
Some traditional food companies have also been making moves toward the online market.
Shanghai Xinlei Food Company on Jialuo Road recently opened an online shop on WeChat.
“Through big data analysis, we will learn when and where to sell our products,” said Zhao Zhendong, Xinlei’s general manager.
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