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Race circuit builds brand in celebrity charity gala
August 30, 2010, Monday
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Print Edition
Print Edition
THE Challenge Show 2010, held at the Shanghai International Circuit on August 14-15, took as its themes the spirit of giving and the notion of everyone belonging to "one family."
As part of the event, a celebrity race for the One Foundation charity was held. Hong Kong artist Aaron Kwok and entertainers such as Ethan Ruan, Chilam Cheung and Ekin Cheng took part in the race, which was led by Chinese martial arts star Jet Li.
Several families were invited on stage to join the performers in a "Hand Printing Ceremony."
Three other professional races - the AFR Series, the AGT Series and the Clio Cup China Series - were also staged. The Shanghai International Circuit is now endeavoring to develop the Challenge Show into its own event brand and tourism attraction. Organizers said that within three years, the show will become an event drawing participants from professional ranks, celebrity stars and local community enthusiasts. An event for folk racing enthusiasts will be held next year.
The Shanghai International Circuit is now booked more than 90 percent of the time. Besides the world renowned Formula One, it also hosts about six professional races, including the China Touring Car Championship. It also stages new car model launches, media promotion ceremonies and test trials. Many car clubs are also regular users of the venue.
A stylish tourist reception center will be built to provide services to visitors. Porsche Design and TAG Heuer have indicated interest in opening stores at the center.
As part of the event, a celebrity race for the One Foundation charity was held. Hong Kong artist Aaron Kwok and entertainers such as Ethan Ruan, Chilam Cheung and Ekin Cheng took part in the race, which was led by Chinese martial arts star Jet Li.
Several families were invited on stage to join the performers in a "Hand Printing Ceremony."
Three other professional races - the AFR Series, the AGT Series and the Clio Cup China Series - were also staged. The Shanghai International Circuit is now endeavoring to develop the Challenge Show into its own event brand and tourism attraction. Organizers said that within three years, the show will become an event drawing participants from professional ranks, celebrity stars and local community enthusiasts. An event for folk racing enthusiasts will be held next year.
The Shanghai International Circuit is now booked more than 90 percent of the time. Besides the world renowned Formula One, it also hosts about six professional races, including the China Touring Car Championship. It also stages new car model launches, media promotion ceremonies and test trials. Many car clubs are also regular users of the venue.
A stylish tourist reception center will be built to provide services to visitors. Porsche Design and TAG Heuer have indicated interest in opening stores at the center.
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