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Star businesses flock to district

JIADING District has attracted a bunch of "star" businesses and projects, including the renowned Huayi Brothers Media, Feilo Acoustics and Lining E-commerce Co Ltd, since the beginning of the year.

Jiading now houses 40 headquarters of various enterprises.

Huayi Brothers Media, China's largest film and TV producer, signed agreements with Jiading to build East China's largest indoor studio complex in the district this February.

Before the agreement was signed, a number of domestic cities, including Shenzhen in Guangdong Province, Chengdu in Sichuan Province and Chongqing, had also showed their interest to house the project. Jiading District worked for more than six months and finally won the contract with its clear development plan and initiative services.

Huayi Brothers Culture City will span 67 hectares in Jiading Industrial Zone, including 15 large shooting studios, and cost several billion yuan to build. The studio complex will further tap the tourism industry.

Huayi Brothers is famous for backing Chinese blockbusters including "A World without Thieves" and "If You Are the One."

The district is keen on unearthing promising e-business companies through attending forums and e-business summits. Lining E-commerce Co Ltd is one such typical newcomer being introduced to Jiading through this method.

Shen Jie, deputy director of the Economic and Trade Commission of Jiading District, first met the delegation from Lining E-commerce, the subdivision of the national sports giant Lining, last September. Shen was impressed by its brand value. He visited the company several times to invite Lining E-commerce to carry on an on-the-spot investigation in Jiading.

The district offered the office space and access to related licenses under regulations. Lining E-commerce signed the contract to enter Jiading in middle March.

Shanghai Feilo Acoustics Co Ltd, one of the first domestic listed companies, officially moved its headquarters from the downtown central business district to suburban Jiading recently. Deputy General Manager of the company Ye Pan said that it was the best choice for the future development of the enterprise. Feilo Acoustics acquired the Jiading-based Shanghai Yaming Lighting in 2002.

The inconspicuous bulb plant has grown rapidly in the following years and the annual sales of the company exceeded 1.3 billion yuan (US$200 million) in 2010, with an average annual growth rate of more than 30 percent. The rapid development is partly contributed to the local policy and funding by Jiaidng District. Feilo Acoustics is impressed by all the support from the district and decided to move its headquarters to Jiading.

Schindler China, the largest escalator manufacturer in China, will establish the China regional headquarters, research and development center, trade center, and escalator and elevator plants in Jiading Industrial Zone.


 

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