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Taiwan fair a crowd pleaser

THE fifth Taiwan Temple Fair was held at the Jiading Anting Auto Exhibition Center from September 9 to 13.

The five-day event, part of the Shanghai Shopping Festival, is a major cross-strait cultural exchange event. The first day of the temple fair attracted more than 40,000 visitors with long lines of people waiting in front of the ticket counter. Similar queues were witnessed at the Taiwan cuisine area.

To be more interactive, activities such as food tasting, games and lucky draws were arranged. The temple fair also featured different themed zones, including culture, vegetarian and lifestyle.

In fact, cultural activities took center stage with half of the 300 exhibitors focusing on the culture industry. Aboriginal dances and local band performances gave people an opportunity to have a closer look at cultural life in Taiwan.

A 20-minute puppet show attracted almost 100 people. Wang Hao, who works in the culture industry of Jiangxi Province, said that the success of the puppet troupe could signal a new way to promote traditional culture in the Chinese mainland.

"Temple fairs should not be only confined to selling food or clothes," said Li Maosheng, head of Shanghai Association of Taiwan Invested Enterprises. "The cultural exchange can raise the level of the temple fair and keep it dynamic."

Since 2006, over 3,000 Taiwanese companies from over 20 industries participated in the fair, while the number of visitors doubled to 200,000 this year.




 

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