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Wu a winning old hand in the food seasoning business
By Yu Zhiying and Wang Jie |
April 26, 2010, Monday
|
Print Edition
Print Edition
TODAY'S seasoning market has been saturated with numerous products such as chicken essence, vegetable essence and mushroom essence.
Despite many alternatives, the delicious taste of the MSG (sodium salt) called "Buddha's Hand" is irreplaceable for elders in Shanghai. Over the past decades, this brand produced by Shanghai Tianchu MSG Plant has remained the top choice of families in Shanghai and other parts of China.
Its flavor has fascinated not only the nation but also World Expo. Having won three Expo awards, it remains one of the few Shanghai brands to have been so awarded.
"Buddha's Hand" is the earliest MSG brand in China. Wu Yunchu, a local entrepreneur known as the "Chinese Father of MSG", established it in Shanghai in 1923. Shortly after its birth, the brand won back the MSG market previously monopolized by Japanese firms through original advertising and innovative packaging. In no time, it became one of the signature made-in-China products and a household brands across the country.
Scooping awards three times as a made-in-China product at the World Expo, Buddha's Hand has shone as a star of China's food industry and as the pride of national industries.
In 1926, Buddha's Hand participated in World Expo in Philadelphia. Its genuine Chinese origin and strong touch of Eastern art in packaging won over many visitors as well as the appraisal board, which awarded its producer, Tianchu MSG Plant, for "contributions to the improvement of food".
In 1930, the Republic of China sent its first official delegation to the World Expo in Liege, Belgium. At this exposition themed on industrial science, Buddha's Hand won another top award.
In 1933, A Century of Progress International Exposition was held in Chicago, the United States. Mirroring its theme "A Century of Progress," Wu Yunchu prepared Chinese/English brochures titled "A Century of Progress in China's Seasoning Industry" to go with his products displayed on eye-catching redwood stands. Thanks to its outstanding quality and ingenious advertising, Buddha's Hand scooped another top award.
Wu Yunchu (1891-1953), born in Jiading, was a chemical engineer, industrialist, founder of China's chlor-alkali industry, and boss of the Tian-series conglomerate (consisting of Tianchu MSG Plant, Tianyuan Chemical Plant, Tiansheng Pottery and Tianli Nitrogen Plant).
In the 1920-30s, he invented a cost-efficient method for producing MSG and later established his plants for making MSG, chlor-alkali products, acid-proof pottery as well as ammonia and nitric acid, all of which were the first of their kinds in China.
During 1926-27, this inventor of Buddha's Hand filed patent applications for the recipe and production techniques with authorities of Britain, France and the United States. This was the first time for a Chinese to apply for, and win, foreign patents for Chinese chemical products.
Despite many alternatives, the delicious taste of the MSG (sodium salt) called "Buddha's Hand" is irreplaceable for elders in Shanghai. Over the past decades, this brand produced by Shanghai Tianchu MSG Plant has remained the top choice of families in Shanghai and other parts of China.
Its flavor has fascinated not only the nation but also World Expo. Having won three Expo awards, it remains one of the few Shanghai brands to have been so awarded.
"Buddha's Hand" is the earliest MSG brand in China. Wu Yunchu, a local entrepreneur known as the "Chinese Father of MSG", established it in Shanghai in 1923. Shortly after its birth, the brand won back the MSG market previously monopolized by Japanese firms through original advertising and innovative packaging. In no time, it became one of the signature made-in-China products and a household brands across the country.
Scooping awards three times as a made-in-China product at the World Expo, Buddha's Hand has shone as a star of China's food industry and as the pride of national industries.
In 1926, Buddha's Hand participated in World Expo in Philadelphia. Its genuine Chinese origin and strong touch of Eastern art in packaging won over many visitors as well as the appraisal board, which awarded its producer, Tianchu MSG Plant, for "contributions to the improvement of food".
In 1930, the Republic of China sent its first official delegation to the World Expo in Liege, Belgium. At this exposition themed on industrial science, Buddha's Hand won another top award.
In 1933, A Century of Progress International Exposition was held in Chicago, the United States. Mirroring its theme "A Century of Progress," Wu Yunchu prepared Chinese/English brochures titled "A Century of Progress in China's Seasoning Industry" to go with his products displayed on eye-catching redwood stands. Thanks to its outstanding quality and ingenious advertising, Buddha's Hand scooped another top award.
Wu Yunchu (1891-1953), born in Jiading, was a chemical engineer, industrialist, founder of China's chlor-alkali industry, and boss of the Tian-series conglomerate (consisting of Tianchu MSG Plant, Tianyuan Chemical Plant, Tiansheng Pottery and Tianli Nitrogen Plant).
In the 1920-30s, he invented a cost-efficient method for producing MSG and later established his plants for making MSG, chlor-alkali products, acid-proof pottery as well as ammonia and nitric acid, all of which were the first of their kinds in China.
During 1926-27, this inventor of Buddha's Hand filed patent applications for the recipe and production techniques with authorities of Britain, France and the United States. This was the first time for a Chinese to apply for, and win, foreign patents for Chinese chemical products.
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