A shopping street to rival the best in the world gets even better
Print Edition
Jing鈥檃n sits in the heart of Shanghai and Nanjing Road W. is its main artery. The famous shopping street is often called the 鈥淔ifth Avenue of Shanghai.鈥
The road has a long and cosmopolitan history, dating back to the 1920s when it was home to Western-style mansions, fancy ballrooms, haute couture stores, movie theaters and the caf茅 culture.
Now, every sort of retailer is based there. Last year, retailers on the road reported a 14 percent year-on-year increase in sales, making it one of the most sought-after strips in the city. They sell more than 1,800 brands, almost two-thirds of them renowned international brands.
Last year, the long-established Plaza 66 chalked up sales of nearly 5 billion yuan (US$796 million), making it the richest retailer on the road. Up-market Jiuguang department store ranked second with receipts of nearly 3 billion yuan. In third place was the Jing鈥檃n Kerry Center, with sales of 1.7 billion yuan.
Commercial authorities are predicting that a newcomer to the road, HKRI Taikoo Hui, will be a competitive rival, ushering in unique shopping experiences, performing arts and international cuisine.
Last December, Starbucks鈥 first roastery in China and its second in the world opened its doors in the mall.
In addition to retail outlets, the road is home to many corporate headquarters, including multinationals. They include L鈥橭real China, Pfizer China and Philips China.
鈥淚f a foreign company wants to do business in Shanghai, it pays for them to look at this area,鈥 said Brett Rose, director of the Shanghai office of Robert Walters China. 鈥淎s an entry point into China, it is the best bet.鈥
He added, 鈥淥ne of the things that I find so fantastic about Jing鈥檃n, particularly this part of Jing鈥檃n, is that you could easily be anywhere in the world. You can get the same sense as if you were in Sydney, London, Singapore, Hong Kong or New York.鈥
Nanjing Road W.
Known as: 5th Ave of Shanghai
How to get there: Metro lines 2, 7, 12, 13
Regional company headquarters: 22
Brands: 1,800-plus
Year-on-year increase in retail sales: 14 percent
Popular shopping destinations:
Starbucks鈥 first roastery in China
The first and biggest Louis Vuitton Maison on the Chinese mainland
Loewe鈥檚 largest Asia flagship store
Burberry鈥檚 largest Asia-Pacific flagship store
Largest flagship stores in China:
Hugo Boss, Michael Kors, Sephora and Gap
Bottega Veneta鈥檚 largest Chinese mainland store
Dior鈥檚 largest store in East China
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