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February 27, 2018

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Home » District » Jing'an

Grain of rice celebrates home flavors

China is known for its wide variety of regional cuisines. Every hometown has a signature dish that brightens up Spring Festival family dinners and evokes happy memories among locals, no matter where they eventually live.

Playing on such tradition, a Jing’an social group created a set of emoticons using a cartoonish grain of rice added to signature regional dishes and uploaded it on WeChat.

Examples include the cartoonish rice stuffed into the classic Hangzhou dish xihu cuyu, or West Lake fish in vinegar gravy, alongside the traditional Chinese blessing of nian nian you yu, or “plenty to spare, year after year.”

“Jing’an white-collar workers come from everywhere,” said Shi Yichan, who heads a district social group called Bailing Yijia, or “post house for white collar workers,” and released the set of emoticons. “I hope people used the emoticons during Spring Festival and sent them to friends, both in their hometowns and Jing’an as well.”

Bailing Yijia, set up in 2009, has organized a variety of activities for local white-collar workers, providing a platform to make friends and find soulmates.

“We have members volunteering to help our operation and create hobby groups,” Shi said. “They come up with ideas and organize activities by themselves.”




 

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