Jing’an benefits from increased visitor traffic and commerce during holiday
Print Edition
During the eight-day National Day and Mid-Autumn Festival holiday from October 1-8, cultural and commercial events in Jing’an District drew huge crowds and boosted visitor traffic.
Daily foot traffic in Jing’an’s three main commercial zones surpassed one million, while 35 key retail enterprises reported a 22.87 percent year-on-year increase in sales. Over five million tourists visited the district, up 13 percent from last year. Star-rated hotels reached 80.16 percent average occupancy, with international guests making up 33.59 percent.
About 377,600 visitors, a 30 percent year-on-year rise, visited local attractions.
The district’s night consumption vouchers were particularly popular, with a redemption rate of nearly 70 percent, generating roughly 2.3 times their value in spending. Live musical shows at Zhangyuan Garden attracted 60,000 visitors daily, including 23,000 at night. The Wujiang Road–Fengshengli area and Maoming Road N. weekend-and-holiday-only pedestrian street were transformed into the “Tipsy Night Alley.”
At Jing’an Joy City, the “Night Food Rooftop,” combining dining, live music and a rooftop Ferris wheel, saw total sales exceed 80 million yuan (US$11.23 million), with peak daily foot traffic reaching 114,000 visitors.
On September 29, Jing’an launched the city’s first platform linking culture, commerce, tourism, sports and exhibitions, featuring real-time data tracking and cross-sector integration. Simultaneously, the “Jing’an GO” wristband was introduced, enabling visitors to unlock the district’s experiences with a single device.
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