Jing’an celebrates with crowds of happy shoppers
Print Edition
This Spring Festival, Jing’an’s shopping areas were filled with vibrant celebrations and festive events.
Jing’an Kerry Center was adorned with ribbons, flowers and auspicious knots, while Feng Sheng Li combined traditional shikumen architecture with modern holiday elements like oversized bows and giant gift boxes. Across the street, Bulgari’s “Serpenti Infinito” exhibition at Zhangyuan showcased iconic jewelry pieces and 28 artworks by 19 artists until February 16.
For anime fans, Jing’an Joy City featured pop-up stores like Pleasant Goat and Big Big Wolf’s 20th Anniversary event, exclusive Girls Band Cry and Jujutsu Kaisen products, and a Nintendo pop-up with iconic IPs such as “Pokemon” and “Super Mario Bros.” These pop-ups ran until February 16.
HKRI Taikoo Hui’s spring public art season combined hand-painted art with AI technology, featuring a spring market with traditional crafts like plush flowers and sugar art. Shanghai Suhewan MIXC World celebrated Chinese heritage with knotting, fish lanterns, paper kites, mahjong and lion dancing.
Jing’an also offered exclusive gift packages for travelers, including a gift with a COVA voucher or a Shanghai-themed food box featuring local brands like White Rabbit, Lifefun and Lao Dah Vong.
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