Taking cue from abroad
Print Edition
In developing a blueprint for the Nanjing Road W. backstreets, Roland Berger studied examples of other world-class shopping districts.
For example, the backstreets of London’s Oxford Street offer shopping and entertainment in terms of book stores, theaters and food.
Shaftesbury Avenue, with 49 theaters, forms a world-class theater hub. Some 75 percent of Londoners put the area on their must-go-to lists, according to a survey.
Charing Cross Road is renowned for its specialist and second-hand bookshops, including the famous Foyles bookstore. Savile Row, famed for traditional bespoke tailoring for men, is where the spy film “Kingsman” was filmed.
In Tokyo, tucked away in the crowded Ginza shopping area are many venerated retailers. Visitors can try on traditional kimonos and experience the tea ceremony in Japanese-style rooms.
The area also has more than 100 art galleries, museums and artists’ workshops. It is designed to immerse visitors in traditional Japanese culture.
In New York, the area surrounding Fifth Avenue is home to more than 500 technology startups, creating a neighborhood often called “Silicon Alley.”
Incentives such as tax deductions have attracted co-working spaces and start-up incubators.
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