The pug whose mug is an online sensation
Print Edition
Chen Zhe, 31, who runs an ad company in Jing鈥檃n, was hard at work during the Spring Festival holidays.
He was involved in a campaign to promote online celebrity A Guai, who will be appearing through March 2 on Wujiang Road.
A Guai, which literally means 鈥渇reak,鈥 is Chen鈥檚 four-year male pug dog.
鈥淢y friend sent him to me four years ago,鈥 Chen said. 鈥淗e looks strange, and his voice sounds like grunting pig.鈥
Despite the dog鈥檚 somewhat unfortunately demeanor, Chen said he fell in love with the pug.
鈥淗e is an optimist who lives a carefree life,鈥 Chen said. 鈥淗e is afraid of nothing, and never flees from bigger dogs. He can always find the most comfortable place, anywhere, to lie down for a rest. And he loves to eat.鈥
Early last year, Chen decided to share his pet with others. He created a set of emoticons, inviting people to download them on WeChat.
The emoticons, with a cartoonish A Guai in different poses, quickly went viral, downloaded tens of millions of times. Encouraged by the growing fan base, Chen opened a WeChat account for A Guai, which now has more than 500,000 followers.
鈥淭hey can download wallpaper for mobile phones and buy related products, like A Guai stuffed toys,鈥 Chen said. 鈥淭he event on Wujiang Road will be our first offline promotion.鈥
Cardboard cutouts of A Guai will be placed there for people to take pictures. Traditional handicraftsmen have been invited to open stalls, making dough and sugar figurines and doing paper cuts.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
