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Hotels customize service, tap e-business to succeed in tough times
By Gao Liangliang and Huo Wei |
March 28, 2009, Saturday
|
Print Edition
Print Edition
WHILE the business of many downtown hotels has been hit by the global financial downturn, those in Minhang District are doing well.
The Sky Fortune Hotel in Hongqiao Town has maintained an occupation rate of more than 60 percent.
The Warner Hotel near the Lianhua Road opened its new conference center during the economic storm and its occupancy rate remains the same as last year.
"E-business is one of our talismans to win the battle," says Marketing Director Fei Xiaodong of the Sky Fortune Hotel. "We change the price many times a day, according to each day's occupancy rate to attract our potential customers online."
The boutique hotel now has become a "Gold Medal Hotel" on Ctrip.com, one of China's largest travel accommodation Websites.
The 12-story hotel is built in European neo-classical style and decor features Chinese art pieces and reproductions of important dynastic art.
It offers 244 deluxe suites, business conference halls, a Cantonese restaurant featuring Chinese imperial dining, an art gallery, bistros, bars, a wine cellar, reading room and other facilities.
The Warner Hotel in the heart of the Caohejing Development Zone is mainly aimed at the area's business people. Occupancy has remained steady at around 70 percent.
"Most of our guests are regular patrons, so we have kept a record of each guest so we can customize our service," says the hotel's general manager.
The database includes customers' preferences and habits in detail, such as the color and style the guest prefers for pillows and bed linens.
Now Philips, Systec, B&W and other companies have become the hotel's long-term guests.
The Sky Fortune Hotel in Hongqiao Town has maintained an occupation rate of more than 60 percent.
The Warner Hotel near the Lianhua Road opened its new conference center during the economic storm and its occupancy rate remains the same as last year.
"E-business is one of our talismans to win the battle," says Marketing Director Fei Xiaodong of the Sky Fortune Hotel. "We change the price many times a day, according to each day's occupancy rate to attract our potential customers online."
The boutique hotel now has become a "Gold Medal Hotel" on Ctrip.com, one of China's largest travel accommodation Websites.
The 12-story hotel is built in European neo-classical style and decor features Chinese art pieces and reproductions of important dynastic art.
It offers 244 deluxe suites, business conference halls, a Cantonese restaurant featuring Chinese imperial dining, an art gallery, bistros, bars, a wine cellar, reading room and other facilities.
The Warner Hotel in the heart of the Caohejing Development Zone is mainly aimed at the area's business people. Occupancy has remained steady at around 70 percent.
"Most of our guests are regular patrons, so we have kept a record of each guest so we can customize our service," says the hotel's general manager.
The database includes customers' preferences and habits in detail, such as the color and style the guest prefers for pillows and bed linens.
Now Philips, Systec, B&W and other companies have become the hotel's long-term guests.
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