Son shows his father how to succeed in business
March 27, 2010, Saturday
|
Print Edition
Print Edition
IT wasn't much of a winter vacation for Wu Xiaolei, a junior at Shanghai Normal University. He spent the holidays in his big hen farm in Pujiang Town which has 10 sheds and occupies about 3 hectares.
Wu, 22, certainly works there but his responsibiltities are far greater because he's also the boss.
Although the hennery now runs very well it wasn't always the case. "If my father's business was not a failure, I would not be doing this right now," he says.
Wu Zhirong, Wu Xiaolei's father, used to have a hennery in Huihong Village, Minhang District. All went well until October 2008 when Wu Zhirong made a bad decision which led to serious losses.
As a result, the hennery had to be sold and he was burdened by the debt.
Wu Xiaolei wanted to help his father recover from the failure but there was little he could do at the time. However things changed one day when one of his father's friends took some pheasants from them.
Wu found the colorful pheasants were in good condition and didn't need a lot of effort to care for. It seeded an idea in his mind to go back into the bird business.
With youthful enthusiasm and impulse he started to follow through with his idea.
The first day, he checked information on the Internet; the second day, he consulted his father's former hennery staff on costs.
Then he spent the entire winter vacation of 2009 doing research and market surveys, all without his father's knowledge.
When Wu thought everything was ready, he brought his father in on the concept. But he didn't reckon on his dad's adverse reaction.
"He thought it was impossible to succeed because I had no experience," says Wu. "But also he had lost all confidence in the hennery business."
Wu was sympathetic to his father's concerns yet he still could not convince him of his plan.So his dad left for Guangdong Province to start a new business.
Wu was not deterred by his father's objections. He proceeded with the project on his own, finding a location, hiring staff and buying premises. With the hennery set up, he bought his first 500 chickens. When he had successfully sold the first batch, he bought another 6,000 birds.
Witnessing Wu's success, his father decided to return home and work for his son. Wu became his father's boss.
Now, Wu has already begun to think of the future. "I want my hennery to be not only a chicken farm in the future," says Wu.
"I want to make it a rural tourism attraction. That's my goal for the next few years, and I'll make it work."
Wu, 22, certainly works there but his responsibiltities are far greater because he's also the boss.
Although the hennery now runs very well it wasn't always the case. "If my father's business was not a failure, I would not be doing this right now," he says.
Wu Zhirong, Wu Xiaolei's father, used to have a hennery in Huihong Village, Minhang District. All went well until October 2008 when Wu Zhirong made a bad decision which led to serious losses.
As a result, the hennery had to be sold and he was burdened by the debt.
Wu Xiaolei wanted to help his father recover from the failure but there was little he could do at the time. However things changed one day when one of his father's friends took some pheasants from them.
Wu found the colorful pheasants were in good condition and didn't need a lot of effort to care for. It seeded an idea in his mind to go back into the bird business.
With youthful enthusiasm and impulse he started to follow through with his idea.
The first day, he checked information on the Internet; the second day, he consulted his father's former hennery staff on costs.
Then he spent the entire winter vacation of 2009 doing research and market surveys, all without his father's knowledge.
When Wu thought everything was ready, he brought his father in on the concept. But he didn't reckon on his dad's adverse reaction.
"He thought it was impossible to succeed because I had no experience," says Wu. "But also he had lost all confidence in the hennery business."
Wu was sympathetic to his father's concerns yet he still could not convince him of his plan.So his dad left for Guangdong Province to start a new business.
Wu was not deterred by his father's objections. He proceeded with the project on his own, finding a location, hiring staff and buying premises. With the hennery set up, he bought his first 500 chickens. When he had successfully sold the first batch, he bought another 6,000 birds.
Witnessing Wu's success, his father decided to return home and work for his son. Wu became his father's boss.
Now, Wu has already begun to think of the future. "I want my hennery to be not only a chicken farm in the future," says Wu.
"I want to make it a rural tourism attraction. That's my goal for the next few years, and I'll make it work."
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
