Textile leader breeds innovation and branches into Expo shops
February 27, 2010, Saturday
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Print Edition
Print Edition
SHANGHAI Tiqiao Textile Company in Minhang is focusing on hot opportunities such as World Expo, innovation and energy and other related projects.
As a highly reputed textile company, Tiqiao has always strived for innovative development.
Growing from tiny to big and from weak to strong, it's already the market leader in textiles in eastern China.
The company logo bears the motto "thinking of change in the easy days." Although in recent years the company has earned so many honors, such as "Shanghai Famous Brand" and "Top 100 Key Enterprises," Board Chairman Pan Yuming continues to think about potential development.
"Nowadays, Minhang District, as well as the whole Shanghai city, is promoting a productive service industry," said Pan.
"So I'm thinking, why don't we take the advantages in our own field and develop new innovative business?"
So the company has developed two strategies for "stepping out" and "inviting in."
In America, Tiqiao has established two innovative design companies in textiles and hardware tools.
They adapt modern international design concepts, make products and sell them all over the world.
Also, Tiqiao Company has set up a new division -- and sourced design talents -- to focus on developing licensed products for the Expo.
At the beginning of this month, Tiqiao opened its first specialty shop for Expo-licensed products near Shanghai Railway Station -- the first Minhang enterprise to do so. A second shop will be opened in March in Xingzhuang Metro Station.
Among the Minhang business fraternity, it's seen as a smart move for a grand production enterprise to open its own specialty shop to do Expo-related business.
"We're encouraged and supported by the district government," said Pan, "so when we're developing the Expo market as a Minhang enterprise, we must do it well.
"In the near future, we'll open more Expo specialty shops and online platforms are also in our plan."
In the Shanghai Station shop, various products from textiles to stationery and Expo medals are all available, with over 100 styles and different uses.
"Products here combine many Expo elements, making them practical and good looking," said a salesman in the shop.
Expo-licensed products are not the only project that Tiqiao is concentrating on. Saving energy is another focal point in its strategy.
Just to save one degree of electricity, or one kilogram of coal, Pan will spend several million yuan to buy new facilities.
The entire Tiqiao factory has already been equipped with energy-saving facilities at a cost to the company of over 20 million yuan in recent years.
The "Energy-saving Boiler System" is one of its outstanding inventions. For ordinary industrial boilers, the maximal burning efficiency is about 80 percent.
But for this 20-ton boiler, the burning efficiency could break through 90 percent, saving 25 percent of operating cost and over 30 percent in coal consumption.
In practice, it could save over 7,000 tons of coal every year.
Shanghai Boiler Research Institute experts believe that if this boiler is well promoted to other factories, it will be a revolutionary improvement.
In recent days, Tiqiao Company is busy preparing to establish a new energy technology company, one of whose important missions will be to promote this high-tech boiler throughout the city, sharing the energy saving experience with others.
As a highly reputed textile company, Tiqiao has always strived for innovative development.
Growing from tiny to big and from weak to strong, it's already the market leader in textiles in eastern China.
The company logo bears the motto "thinking of change in the easy days." Although in recent years the company has earned so many honors, such as "Shanghai Famous Brand" and "Top 100 Key Enterprises," Board Chairman Pan Yuming continues to think about potential development.
"Nowadays, Minhang District, as well as the whole Shanghai city, is promoting a productive service industry," said Pan.
"So I'm thinking, why don't we take the advantages in our own field and develop new innovative business?"
So the company has developed two strategies for "stepping out" and "inviting in."
In America, Tiqiao has established two innovative design companies in textiles and hardware tools.
They adapt modern international design concepts, make products and sell them all over the world.
Also, Tiqiao Company has set up a new division -- and sourced design talents -- to focus on developing licensed products for the Expo.
At the beginning of this month, Tiqiao opened its first specialty shop for Expo-licensed products near Shanghai Railway Station -- the first Minhang enterprise to do so. A second shop will be opened in March in Xingzhuang Metro Station.
Among the Minhang business fraternity, it's seen as a smart move for a grand production enterprise to open its own specialty shop to do Expo-related business.
"We're encouraged and supported by the district government," said Pan, "so when we're developing the Expo market as a Minhang enterprise, we must do it well.
"In the near future, we'll open more Expo specialty shops and online platforms are also in our plan."
In the Shanghai Station shop, various products from textiles to stationery and Expo medals are all available, with over 100 styles and different uses.
"Products here combine many Expo elements, making them practical and good looking," said a salesman in the shop.
Expo-licensed products are not the only project that Tiqiao is concentrating on. Saving energy is another focal point in its strategy.
Just to save one degree of electricity, or one kilogram of coal, Pan will spend several million yuan to buy new facilities.
The entire Tiqiao factory has already been equipped with energy-saving facilities at a cost to the company of over 20 million yuan in recent years.
The "Energy-saving Boiler System" is one of its outstanding inventions. For ordinary industrial boilers, the maximal burning efficiency is about 80 percent.
But for this 20-ton boiler, the burning efficiency could break through 90 percent, saving 25 percent of operating cost and over 30 percent in coal consumption.
In practice, it could save over 7,000 tons of coal every year.
Shanghai Boiler Research Institute experts believe that if this boiler is well promoted to other factories, it will be a revolutionary improvement.
In recent days, Tiqiao Company is busy preparing to establish a new energy technology company, one of whose important missions will be to promote this high-tech boiler throughout the city, sharing the energy saving experience with others.
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