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October 30, 2010

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The rapid rise of the rose king

HE used to fail in business; he used to think about committing suicide, but then a friend gave him 400 yuan (US$59.86) and totally changed his life. Now, his business thrives and he swears to change traditional agriculture technology and make it more modern and scientific; his company cultivates 30,000 flower seedlings, which is still not adequate to satisfy the need.

His name is Wang Xinlin, the general manager of Chenxin Agriculture Science Service Company. And his route to success is tough but admirable. Wang's current business, plant tissue cultivation, is what we usually call "plant cloning." It takes cells directly from the plant and cultivates them using technology which can prevent the plant from being infected by a virus. Huge amounts of the plant can be cultivated over a short time, without being affected by the environment.

After several years of research, Wang's cultivation technology has now been completely matured and in this year alone, he's had a three-million-yuan sales income. He originally expected that he would get all of his investment back within five years, but now it seems to be just three.

Although his company is going pretty well, Wang never thinks he can be relaxed. "I'm a freshman in business. I must keep learning and exploring," he says.

However, he's not a completely fresh hand. He can't be relaxed mainly because he can still remember his first failure clearly when in his 30s, his advertising agency went bankrupt, with a lot of debt on his shoulders. At that time, a friend gave him 400 yuan and suggested he restart selling flowers. Wang became a small wholesaler of roses and later found that during every spring festival it was hard to get good flowers so he decided to plant his own. He rented a small field in Jinshan and began to plant roses. He was the boss as well as the farmer, who did every single agricultural task by himself.

"During those days, I often felt embarrassed when I took a bus, because I always smelt like plant ash."

But his efforts were not in vain. Within five years, he tripled his field, and he was called "rose king" by local people.

But he didn't stop learning. When he went to Minhang and Jinshan to purchase seedlings, he learned about the new concept of plant tissue cultivation. He became so interested in it and was eager to absorb all the knowledge he could learn about it. He sent flowers during the daytime and spent nights in the library. Within an entire year, he had read all the books about plant cloning in Jinshan Library.

When he made up his mind to change his business to plant cultivation, he applied for an interest-free loan from the government and opened his current Chenxin company. Now, the number of his employees has risen rapidly from the original five to 47.

"When I first failed, I never expected today's success," says Wang, "I just believe that as long as I keep learning and keep trying, my day will eventually come."




 

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