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Vegetable trucking scheme a hit all round
By Gao Liangliang and Yun Yun |
April 25, 2009, Saturday
|
Print Edition
Print Edition
THE Hongqiao Fruit and Vegetable Center is driving its trucks right into Minhang's neighborhoods, as one way of combating the economic crisis.
The center with 6.7-hectare planting area, 200 sheds, three green houses, three vegetable storerooms and four delivery trucks, is a "high-end" supplier for the city's five- and four-star hotels, the Hongqiao and Pudong airports as well as many international conferences in Shanghai.
However, the global economic storm that struck last year delivered a serious setback to many of the city's hotels.
Sharp declines in occupation rates directly affected the center's fruits and vegetable supplies.
Last October, the monthly vegetable demand at the two airports dropped from 200 kilograms to 50 kilograms.
"The downsizing of the orders 'forced' us to make changes in our sales structure," said Chu Changzhang, the center's director. "We have to shift our attention from the high-end market to the mass market."
From March, the center's trucks loaded with fresh fruit and vegetables have been driving into local neighborhoods.
"They are warmly welcomed by local residents and the results are far beyond our expectations," the director said. The trucks can sell about 500 kilograms of vegetables each time they drive into the residential areas.
"This inspired us a lot," Chu said. "We decided to look after both markets by planting popular local vegetables which can meet the needs of residents."
The center with 6.7-hectare planting area, 200 sheds, three green houses, three vegetable storerooms and four delivery trucks, is a "high-end" supplier for the city's five- and four-star hotels, the Hongqiao and Pudong airports as well as many international conferences in Shanghai.
However, the global economic storm that struck last year delivered a serious setback to many of the city's hotels.
Sharp declines in occupation rates directly affected the center's fruits and vegetable supplies.
Last October, the monthly vegetable demand at the two airports dropped from 200 kilograms to 50 kilograms.
"The downsizing of the orders 'forced' us to make changes in our sales structure," said Chu Changzhang, the center's director. "We have to shift our attention from the high-end market to the mass market."
From March, the center's trucks loaded with fresh fruit and vegetables have been driving into local neighborhoods.
"They are warmly welcomed by local residents and the results are far beyond our expectations," the director said. The trucks can sell about 500 kilograms of vegetables each time they drive into the residential areas.
"This inspired us a lot," Chu said. "We decided to look after both markets by planting popular local vegetables which can meet the needs of residents."
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